Dig into Social Media with TrackMaven
August 18, 2014

Dig into Social Media with TrackMaven

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with TrackMaven

TrackMaven was a crucial piece of the overall business development strategy at the small adtech software startup where I used to work. Adtech is a very vocal and equally transient industry, especially with the recent acceleration of interview ad dollars - as opposed to more traditional TV, print, etc. As a small company in such a large landscape, we greatly utilized social media in order to insert our name and brand into the overall discussion. TrackMaven was essential for this very necessary first step. As a BD associate at a small firm, I did not have the time to constantly monitor all the different veins of social media. The TrackMaven activity feed solved this initial problem perfectly by not only aggregating all of my different social media feeds, but by the data that was included in the feed- especially Impact Score. Knowing how well a single post was resonating through the companies in which I was interested helped me to efficiently spend my social media focused time. Finally, the data returned on my social media posts was equally important. TrackMaven allows you to analyze your own impacts allowing for very robust A/B testing.
  • Organizes the information and data that you need in a very intuitive way
  • Greatly increases the efficiency of your time-spent re: Social Media
  • Allows for A/B testing in a unique and novel way - including not only solo posts but also response/reaction posts
  • Largest data set that I have seen in a similar software package
  • TrackMaven delivers an Impact Score that measures the response to a given post. It would be useful if this Impact Score was scaled to match my interest in a company. For example, a possible client responding to a competitor's tweet is more important than a generic company responding.
  • Increased efficiency in social media time-spent
  • Greater insight into the interactions between possible clients and between possible clients and competitors
  • Better efficiency of social media postings through tracking
  • Increased visibility within the industry through more targeted and responsive posts
I have personally used Hootsuite and have interacted with many alternatives. There is no comparison. Hootsuite and similar products simply aggregate your social media feeds into one platform and allows for scheduled-postings. TrackMaven takes data above and beyond to deliver you the data you need to increase your visibility with your target audience, monitor your competition and the impact of their posts, and keep track of your own success across social media.
For reasons stated above.
TrackMaven was built for competitor tracking, which it does extremely well. That said, the company where I was working actually had very few competitors - the perks of being a startup. That said, we mostly used the software to track how our target accounts were interacting on social media, in order to efficiently insert ourselves into the conversation. Even this functionality, which is not the quintessential use-case for TrackMaven, was greatly improved by the software. With that in mind, I would recommend TrackMaven to anyone who finds they need to organize and optimize their social media campaigns.