Overall Satisfaction with TrendKite
We use TrendKite to monitor our PR performance across various regions (NA, EMEA, APAC). The tool gives us insights into our overall coverage, our share against competitors and performance reviews of individual releases to measure the interest of our target audience for specific topics.
- Unlimited amount of searches for maximum flexibility - big point for TrendKite.
- Good customer support via live chat - problems are usually addressed within 24 hours and quickly resolved, plus we had a detailed onsite session at the Austin office when we started with TrendKite to address all our needs and wishes.
- Regular implementation of new features to improve the platform.
- A lot of pages still show content that is merely linked on a page (via "related articles" for example) as an actual release, thus providing wrong links and an inaccurate count of total coverage.
- Copying entire dashboards and then altering the searches would be an easier way to create new dashboards when there is already a similar structure in place.
- Meltwater
We have used Meltwater in the past and went for TrendKite because, mainly, it offered us the desired flexibility with unlimited searches. With Meltwater, we were very limited in that regard and couldn't break down our analysis to the required level of detail.