Overall Satisfaction with Cision Communications Cloud
Cision Communications Cloud (TrendKite)* is managed by the marketing and communications team at my organization and we use it to share news in the nanotechnology field. Media monitoring is a time-consuming task for public relations professionals like myself. Cision is not only useful, it is a necessity that literally saves hours of work every day.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Cision is able to tailor your search query to your specific needs
- Cision is entirely automated once set up which makes it easier for your organization.
- Cision has a terrific earned media coverage estimator.
- Cision can sometimes send irrelevant articles that drive employees away from actually reading email notifications.
- Cision is expensive for start-up organizations, making it difficult to justify its subscription to senior management.
- Google Alert
I have never used a product like Cision Communications Cloud other than Google Alerts that tend to miss key articles.