Cision Communications Cloud Review
April 03, 2018

Cision Communications Cloud Review

Tom Davidson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

We use Cision Communications Cloud (TrendKite)* in the PR department here at the company to monitor mentions across both national and international media and to produce coverage reports for the senior management. It's a big time saver for us as a department given that we have control over the search criteria and the ease in which you can customise and produce the reports using Cision.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
  • Reporting - Quick, easy to use and the reports are fully customisable and interactive
  • Mention Tracking - Detailed and interactive breakdown of mentions day-by-day that has replaced our previous tracker
  • Searches - Very helpful when tracking different products that have different target audiences and media
  • Filtering out content - Difficult to filter out some mentions that are irrelevant to the product in question, particularly when there is just a passing mention
  • Gorkana Media Database
We previously used Gorkana to track media mentions. Cision Communications Cloud (TrendKite)* provides the same service but is also integrated into the dashboard and reporting functions which is massively helpful. The one slight concern is that we can't filter out low-quality content and irrelevant mentions effectively but we couldn't do that with Gorkana either.
It is very useful.

Transition from TrendKite to Cision Communications Cloud

The induction was lengthy and very helpful to getting us up and running very quickly on the platform.