Good for Small/Quick Analytics
Anonymous | TrustRadius Reviewer
November 02, 2018

Good for Small/Quick Analytics

Score 8 out of 10
Vetted Review
Verified User
Review Source

Software Version

TrendKite

Overall Satisfaction with TrendKite

TrendKite is used by the Corporate Communications department. We use it to measure the earned media reach of the company on specific initiatives and campaigns, as well as monthly reporting.

*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
  • Comparative analysis between similar topics
  • Setting up dashboards quickly
  • Good user interface
  • Often pulls in some irrelevant content due to the crawlers searching everything on the page, not just the content of the actual article
  • Can be slow to load when dashboards get bigger
  • Sometimes hard to toggle back and forth between widgets and overall dashboard
  • Would like for the Reports section to have better presentation. I actually prefer showing leaders the dashboard graphs themselves
  • Allows us to quickly search for and calculate the number of earned media mentions on specific topics
  • Allows us to compare how specific media topics compare to others in earned media coverage
  • Allows us to search for competitor coverage on topics similar to our campaigns that we have recently launched or are considering launching
Chat feature is somewhat helpful, but getting a new person every time often means re-explaining a lot of the same issues/needs about my business problems.
Allows us to have a more quantitative focus when measuring results of campaigns. Will hopefully allow us to do more research pre-launch of future campaigns by examining past media coverage of similar topics.
TrendKite has easier user interface, is quicker to set up dashboards, and is better for comparative purposes between competitors on coverage. TrendKite is worse due to pulling in more irrelevant coverage, and its support staff/help features.
It's appropriate for quick analyses.