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Cision Communications Cloud: Great Tool for Coverage Tracking
March 09, 2019

Cision Communications Cloud: Great Tool for Coverage Tracking

DeAira Anderson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

Our organization uses Cision Communications Cloud (TrendKite)* as a media monitoring/reporting tool. We use it daily to build news scans to share with clients, and quarterly when we are building our 3-month dashboard. We use the searches to build reports that show the share of voice, how our key messages pull through, and general numbers of coverage.
*[This review was written near the time Cision acquired TrendKite. TrendKite is now Cision Communications Cloud.]
  • Cision does a good job of providing various tools to measure your clients' media presence.
  • Cision (TrendKite) employees are great at helping whenever you need them.
  • Cision's filters are great!
  • Some of the searches pull irrelevant coverage, no matter how many filters you apply.
  • Cision Communications Cloud has an issue with recognizing scrolling webpages as separate pages, marking the same piece of coverage hundreds of times.
  • Some of the filters are not all-encompassing, like the Market Reports filter still allows some market reports, for example.
Cision Communications Cloud (TrendKite)* has been the only reporting tool I've used in my career!
Cision Communications Cloud is well suited in coverage monitoring and providing various widgets to help further analyze said coverage. An example of this is when I'm cross-referencing Cision Communications Cloud with a simple google search for an organic milk client, I can see articles and syndication that google search engines omit due to duplication.

Transition from TrendKite to Cision Communications Cloud

Cision (TrendKite) support is always very helpful. They will typically answer your question within minutes of asking it. I always have trouble building searches from scratch, and many times I've contacted support and they've built them for me without any complaints. I've also used support when I'm getting bad results, and they will help me filter them out!