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A First Glance into the PR World
August 09, 2019

A First Glance into the PR World

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

Cision Communications Cloud (Trendkite)* is currently used by multiple divisions of our company. Our PR and marketing teams use it for the traditional use case of monitoring our own brands and initiatives, and my team uses it to monitor and report on the PR value of our sponsors in order to provide a deeper look at how partnering with us provides that additional brand value.


*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
  • Customer Service: our account manager has gone above and beyond to help make sure everything is set up and running the way we need it.
  • Customization: the platform is very flexible and they will work with you to create templates that work best for your use cases.
  • Presentation: their dashboards are clear and concise and easy to share within the organization.
  • There are some data points that they report on that are outdated and can be misleading to someone who doesn't understand traditional PR terms and reporting.
  • Pieces of their platform are not user friendly and require an account manager's assistance to set up.
  • While the overall dashboards are clear, getting into the details can become a bit confusing with the way things are structured.
I say this as someone who is not focused specifically on PR initiatives, but it does seem to have all the tools necessary to track broad PR campaigns or branding, especially if there is specific wording you would like to track. The only situation I've come across that I don't believe it is greatly suited for is for tracking very small or obscure campaigns; at that level, there is either very minimal coverage to track or the campaign is too vague to differentiate between other articles.

Transition from TrendKite to Cision Communications Cloud

Our account manager has been tremendously helpful not only in the level of support that they have provided and the speed at which they work but also in that they work with us to understand our goals and use cases to create dashboards and analytics that add value to our reporting and partnerships.