A First Glance into the PR World
August 09, 2019
A First Glance into the PR World

Score 7 out of 10
Vetted Review
Verified User
Software Version
TrendKite
Overall Satisfaction with Cision Communications Cloud
Cision Communications Cloud (Trendkite)* is currently used by multiple divisions of our company. Our PR and marketing teams use it for the traditional use case of monitoring our own brands and initiatives, and my team uses it to monitor and report on the PR value of our sponsors in order to provide a deeper look at how partnering with us provides that additional brand value.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- Customer Service: our account manager has gone above and beyond to help make sure everything is set up and running the way we need it.
- Customization: the platform is very flexible and they will work with you to create templates that work best for your use cases.
- Presentation: their dashboards are clear and concise and easy to share within the organization.
- There are some data points that they report on that are outdated and can be misleading to someone who doesn't understand traditional PR terms and reporting.
- Pieces of their platform are not user friendly and require an account manager's assistance to set up.
- While the overall dashboards are clear, getting into the details can become a bit confusing with the way things are structured.