Cision Communications Cloud
August 15, 2019
Cision Communications Cloud
Score 7 out of 10
Vetted Review
Verified User
Software Version
TrendKite
Overall Satisfaction with Cision Communications Cloud
I use Cision Communications Cloud (TrendKite)* to track coverage across the Asia Pacific region and develop monthly reports for business stakeholders.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
Pros
- The newsletter function is great. It's easy to use and repeat successful formats with updated content.
- The tagging system is great, allowing you and other team members to track a theme or coverage from a campaign across geographies.
- The training options are good, with options to learn more about the product's features.
Cons
- Cision does not track print coverage at all, and there is no way to track this, missing a large and important media source.
- Cision's coverage of media outlets in non-USA regions could be significantly improved. I've had major metro newspapers coded as "blog" in countries like Australia, which is impossible to change and has a negative impact on results when read by stakeholders unfamiliar with the market.
Comments
Please log in to join the conversation