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Not just a passing trend!
November 01, 2019

Not just a passing trend!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

We are using it to track media mentions and to create media coverage reports. It is being used exclusively within the communications department. We receive a lot of coverage in the media and keeping track of it without a platform was virtually impossible. This is where Cision Communications Cloud (TrendKite)* came in. It makes it much easier.


*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
  • Provides share of voice breakdown amongst competitors
  • Tells you whether coverage is positive, negative or neutral
  • Ability to create competitive dashboards
  • The Boolean is near impossible to figure out so if you want to create a dashboard or make any changes, you need to reach out to customer service. Would be great if it were easier to make these changes yourself.
  • Searching for a specific keyword within your coverage is not possible (or hard to figure out).
  • Not everything gets captured. I've had some pretty mainstream articles that somehow get missed.
It is a great tool if you need the ability to put together a media coverage report in a moment's notice. It saves you having to do the legwork of pulling in articles and searching for interesting insights. It gives a report that is high level enough to share with executives that can also be clicked into for those who want more details.

Transition from TrendKite to Cision Communications Cloud

Very good. While I would prefer to be able to do some of the dashboard creation and edits myself, I have to say that I have never had to wait very long for someone from the support team to jump in and get the job done on a moment's notice. I particularly like the chat function and use it all the time.