Item: Cision Communications Cloud
Rating: 8
Author: Verified User

Overall Satisfaction with Cision Communications Cloud

Use Cases and Deployment Scope

We are using it to track media mentions and to create media coverage reports. It is being used exclusively within the communications department. We receive a lot of coverage in the media and keeping track of it without a platform was virtually impossible. This is where Cision Communications Cloud (TrendKite)* came in. It makes it much easier.

*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.

Pros and Cons

Pros

Provides share of voice breakdown amongst competitors
Tells you whether coverage is positive, negative or neutral
Ability to create competitive dashboards

Cons

The Boolean is near impossible to figure out so if you want to create a dashboard or make any changes, you need to reach out to customer service. Would be great if it were easier to make these changes yourself.
Searching for a specific keyword within your coverage is not possible (or hard to figure out).
Not everything gets captured. I've had some pretty mainstream articles that somehow get missed.

Likelihood to Recommend

It is a great tool if you need the ability to put together a media coverage report in a moment's notice. It saves you having to do the legwork of pulling in articles and searching for interesting insights. It gives a report that is high level enough to share with executives that can also be clicked into for those who want more details.

Transition from TrendKite to Cision Communications Cloud

Support Rating

Very good. While I would prefer to be able to do some of the dashboard creation and edits myself, I have to say that I have never had to wait very long for someone from the support team to jump in and get the job done on a moment's notice. I particularly like the chat function and use it all the time.

Comments

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Not just a passing trend!

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