Great media monitoring tool, user-friendly and analytics are improving
November 06, 2019

Great media monitoring tool, user-friendly and analytics are improving

Chris Raimondi | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

We currently use Cision Communications Cloud (TrendKite)* in the communications (PR) department. The main business "problem" it addresses is having a source to track down clips about the company. A big bonus of Cision Communications Cloud is the analytics associated with the clips it pulls in. We produce monthly and yearly reports recapping our media coverage while heavily relying on the data Cision produces to qualify and quantify our work as a department.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]

Pros

  • It is a great source to find media coverage about your company. Cision Communications Cloud has the ability to track nearly every outlet that talks about your company. If they don't currently track an outlet, you can request it. More times than not, they can add it to your search.
  • It is incredibly user-friendly. It seems overwhelming at first, but its structure is easy to master.
  • I enjoy having the ability to manually add clips that I find that Cision did not pull in.
  • The live chat is outstanding and the response time is incredibly quick.

Cons

  • To my knowledge, it doesn't currently have the ability to search by outlet. If this functionality does exist, it isn't easy to find. I'd like a tool where I can look up an outlet and find all of the clips about my company. It would be great to have that included in the article viewing page. Currently, you can SORT the full list by date, media outlet, headline, author, etc. But you can't FILTER. The filtering is key to quickly find an outlet.
  • The broadcast mentions have been rocky, especially international. We get a lot of coverage from outside of the US on television and radio, but Cision doesn't currently track them. So, when we go to do our monthly and yearly reports, our data is not accurate.
  • The accuracy of data seems to be suspect. I don't quite understand how some searches are built and what they are pulling in. I'd like better access to talk to someone via Skype or phone call. The live chat is certainly helpful, but it doesn't always help get to the bottom of the issue.
[The former] TrendKite seems to be the most user-friendly and pulls in the most coverage. With the exception of certain broadcast outlets and international outlets, we typically are able to track most of our coverage.
I would be very likely to recommend Cision Communications Cloud to a colleague because it is the best media monitoring company I have worked with. I think they still have many areas in which they can improve, but I do think this is the best resource for tracking coverage out there.

Transition from TrendKite to Cision Communications Cloud

In terms of customer support, it has been decent. The live chat has been helpful at times, but response time via email with our account manager has been slow. Would like to see that improved.

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