A great tool to monitor media coverage
November 06, 2019
A great tool to monitor media coverage
Score 9 out of 10
Vetted Review
Verified User
Software Version
TrendKite
Overall Satisfaction with Cision Communications Cloud
Cision Communications Cloud (TrendKite)* has been used within the Marketing team to monitor the company's global media coverage and inform staff on important media mentions.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- The dashboards are modern, easy to use and to re-purpose for specific searches.
- Reports are truly interactive, quick and easy to build and share with anyone in the form of a web link.
- Newsletters are another attractive way to share results with the company's stakeholders.
- The media database is quite US-centered; it has been expanding in the rest of the world, however, there is still much room for improvement.
- Some KPIs like SEO impact and PR attribution should be better explained within the dashboards and knowledge base, some examples would be helpful.
- The "mentions by location" feature should be a global (not US-only) metric.