Item: Cision Communications Cloud
Rating: 9
Author: Verified User

Overall Satisfaction with Cision Communications Cloud

Use Cases and Deployment Scope

Cision Communications Cloud (TrendKite)* has been used within the Marketing team to monitor the company's global media coverage and inform staff on important media mentions.

*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.

Pros and Cons

Pros

The dashboards are modern, easy to use and to re-purpose for specific searches.
Reports are truly interactive, quick and easy to build and share with anyone in the form of a web link.
Newsletters are another attractive way to share results with the company's stakeholders.

Cons

The media database is quite US-centered; it has been expanding in the rest of the world, however, there is still much room for improvement.
Some KPIs like SEO impact and PR attribution should be better explained within the dashboards and knowledge base, some examples would be helpful.
The "mentions by location" feature should be a global (not US-only) metric.

Likelihood to Recommend

Cision Communications Cloud is a great tool to monitor media coverage, however, there is room for improvement on the distribution side (Pinpoint Contacts could be stronger in niche industries and areas outside the US).

Transition from TrendKite to Cision Communications Cloud

Support Rating

We get most of the support via our account manager, the team is highly responsive and typically solves all the issues fast.

Comments

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A great tool to monitor media coverage

Software Version