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Useful Tool for Busy MarComm Execs
Updated January 27, 2020

Useful Tool for Busy MarComm Execs

Rebecca Baer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

We use Cision Communications Cloud (TrendKite)* for a number of reasons. On the day-to-day, it provides a quick snapshot into our earned media mentions, as well as serving as a source of information specifically related to our industry. At a higher level, we are able to see the value of our earned media and quantify ROI of our media outreach efforts. Another reason I find Cision Communications Cloud to be so valuable is the extensive list of media contacts and the ability to search for journalists who are interested in and already writing about our industry.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
  • Aggregate sources of media mentions
  • Extensive list of journalists
  • UX related to some of the search functions
  • UX related to query building
  • Cision Communications Cloud
TrendKite's UX was much better and the dashboard was easy to read and digest.
Cision CommunicationsCloud is well suited to give you an overview of how your earned media strategy is performing. The tool gives you the ability to see how you are performing against your peers as you can see market share of earned media. The Cision tool isn't going to develop the strategy for you, but it can be set up in a way that can help you maximize performance of your plan.

Transition from TrendKite to Cision Communications Cloud

I've always had great experiences when working with the Cision TrendKite support team. All of my communications are responded to right away, and the support team goes out of their way to get the work on the back-end done so the tool performs how I need it to.