Drives Impressions, But Lacking in Lead Conversion
February 23, 2021

Drives Impressions, But Lacking in Lead Conversion

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Triblio

Our marketing and business development teams are using the Triblio platform. We primarily use it for website customization as well as contact based advertising via account based marketing. Additionally, we use the reporting functionality to monitor website visits made by the companies within our target audiences. Since our company has a very targeted prospect list, Triblio allows us to target those brands and companies by vertical in a way we can't with other media platforms.
  • Highly targeted and efficient advertising spend.
  • Ability to customize website content based on the visitor (company/title) and behavior.
  • Provides website metrics that we can't get through other platforms.
  • On-going communication and support with a customer support specialist through weekly meetings.
  • Customizable reporting sent direct to users inbox.
  • Still struggling to connect the ROI dots between our efforts on Triblio and our business.
  • While we have great engagement on our advertising, we aren't seeing the conversion to leads.
  • Some of the reporting could be more detailed and/or better integrated with our CRM system (Salesforce & Pardot).
  • Increased traffic to website.
  • Increased engagement on advertising.
  • More efficient advertising spend as compared to other channels.
I appreciate our weekly meetings with our customer service rep and how he walks us through the platform, answers our questions, looks at our campaigns for optimization suggestions, etc. I've also appreciated the monthly Triblio Table Talks and ongoing platform updates/shareouts from the company. I do feel like I've repeatedly shared our frustration with lack of conversions through the platform and that it hasn't been adequately addressed to this point.
I think the support Triblio provides in setting up your ABM program and getting things started is great - a new tool and process like this can be overwhelming and they were really great about taking us through everything step-by-step to get us up and running.

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I think it depends what your goals are as a company for an ABM platform. We've been very pleased with how Triblio is driving impressions and engagement with our advertising content and how we're able to place highly targeted ads to the departments we're targeting. However, we were really wanting to Triblio to help drive leads/conversions and we haven't seen much if any success there.