A functional and useful app for businesses that would like to deep dive into customer data
July 16, 2022

A functional and useful app for businesses that would like to deep dive into customer data

Quincy Nguyen | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Twilio Segment

Twilio has been an immensely powerful tool for me to source and analyse customer data for the purposes of improving my marketing, logistics, sales, and customer service functions for my small business. I mainly used it to analyse customer engagement of marketing strategies that we have implemented and our response to customer service queries in order to strengthen our capabilities in these two areas.
  • Unmatched insight into the customer journey when they come into contact with our business.
  • The ability for it to break down data in a way that allows us to analyse customer engagement.
  • It efficiently integrates with my current softwares eg Shopify.
  • Functionality could be improved so it is more user-friendly for beginners who just have gotten the software.
  • Customer service could be more efficient on their end for customer queries.
  • Cheaper price point.
  • The way they breakdown data silos.
  • Customer data platform.
  • The ability to customise campaigns for the business to our goals.
  • Greater efficiency with customer service responses.
  • Improved customer engagement with our marketing strategies.
  • Greater return on investment with marketing executions.

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If you already have data channels embedded in your Shopify, Klaviyo, etc which already provide you with a way to source and analyse data, you may not need this Twilio Segment. This may just be the most beneficial app if you want to take it a step further and do a deeper dive into your customer data.