A functional and useful app for businesses that would like to deep dive into customer data
Twilio has been an immensely powerful tool for me to source and analyse customer data for the purposes of improving my marketing, …
Starting at $120 per month
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What is Twilio Segment?
Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The…
Recent Reviews
Pricing
Free
$0.00
Cloud
Includes 1,000 visitors/mo
Team
$120.00
Cloud
Includes 10,000 visitors/mo
Business
Contact Sales
Cloud
Custom Volume
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://segment.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $120 per month
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Twilio Segment?
Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and accessible through a central dashboard.
Twilio Segment Features
- Supported: ​​Data Capture & Delivery — Collect data from every customer touchpoint and send your data to hundreds of tools and data warehouses
- Supported: ​​Personas — Unify user history across devices and channels into a comprehensive profile, synthesize raw data into traits, audiences, and predictions for each customer, and share those profiles with all of your marketing tools
- Supported: ​​Data Filtering & Schema Locking — Set defaults and event requirements to control your data cleanliness and block rogue events from hitting your integrations and warehouses
- Supported: ​​Historical Data Replay — Load all of your historical customer data tracked with Segment into new tools or warehouses
- Supported: ​​Historical Data Replay — Load all of your historical customer data tracked with Segment into new tools or warehouses
- Supported: Enterprise Security — Configure Single Sign-On and restrict account access to certain team members
- Supported: ​​Notifications & Alerts — Get proactive alerts when account changes are made or there are updates to your warehouse
- Supported: Cross-Domain Analytics — Unify your customer data and performance metrics across domains, content properties, or marketing sites
Twilio Segment Screenshots
Twilio Segment Integrations
- Zendesk Suite
- Stripe Payments
- Google Analytics
- Amazon Redshift
- Optimizely Web Experimentation
- AppsFlyer
- Braze
- Salesforce
- Amplitude
- Big Query
- Adobe
- + 200 other technologies
Twilio Segment Competitors
Twilio Segment Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | North America, South America, Europe, Asia, Australia |
| Supported Languages | English |
Twilio Segment Downloadables
Frequently Asked Questions
Twilio Segment starts at $120.
mParticle and Astro by Astronomer are common alternatives for Twilio Segment.
Reviewers rate Support Rating highest, with a score of 7.7.
The most common users of Twilio Segment are from Small Businesses (1-50 employees).
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Reviews and Ratings
(101)Attribute Ratings
Reviews
(1-3 of 3)Companies can't remove reviews or game the system. Here's why
July 16, 2022
A functional and useful app for businesses that would like to deep dive into customer data
Twilio has been an immensely powerful tool for me to source and analyse customer data for the purposes of improving my marketing, logistics, sales, and customer service functions for my small business. I mainly used it to analyse customer engagement of marketing strategies that we have implemented and our response to customer service queries in order to strengthen our capabilities in these two areas.
- Unmatched insight into the customer journey when they come into contact with our business.
- The ability for it to break down data in a way that allows us to analyse customer engagement.
- It efficiently integrates with my current softwares eg Shopify.
- Functionality could be improved so it is more user-friendly for beginners who just have gotten the software.
- Customer service could be more efficient on their end for customer queries.
- Cheaper price point.
- The way they breakdown data silos.
- Customer data platform.
- The ability to customise campaigns for the business to our goals.
- Greater efficiency with customer service responses.
- Improved customer engagement with our marketing strategies.
- Greater return on investment with marketing executions.
July 15, 2022
A robust tool to handle user information
Twilio Segment is really useful when: - You have multiple services or microservices interacting with user data (names, personal preferences, etc) - You need to handle at scale Personal Information, GDPR, privacy, etc. - You want to create a pipeline of events happening in your applications and distribute them between other vendors or data tools - Managing and organizing multiple lead sources (Facebook leads, Unbounce, google ads, etc)
- Handling PII information and GDPR
- Managing multiple user data sources and making it easy to deduplicate
- Building event pipelines across apps and integrations
- Creating events using a UI or something like Heap's autocapture
- Retrieving user data with frontend libraries
- Rules for user identification and deduplication
- Merging and deduplicating user info
- Events planning and pipelines
- Distributing information to other vendors, apps
- Better marketing budget allocation by facilitating attribution
- Centralized user information
- Easiness to distribute user information and user events across multiple destinations
We use segments to pass our 1st party event data to our 3rd party endpoints. It is the one place we create events and ensure events are working for all downstream applications.
- Integrates with 3rd parties very easily.
- Easy to see event data live for debugging.
- Easy to add a new endpoint/application to receive the data.
- Allow databases to push data to segment to then push data to the endpoints. E.g. make Snowflake a 2-way integration.
- Reliability in passing event data
- Easy to debug
- We don't spend that much time maintaining events.
- It's very easy to add new integrations which means there is little need for developers.
Tealium was slow to set up and unreliable. It has better pricing but took significantly more Dev time to implement. We also could not debug issues and their support was slow to assist.