Excellent Software to Help With Email Deliverability
October 23, 2020
Excellent Software to Help With Email Deliverability
Score 7 out of 10
Vetted Review
Verified User
Modules Used
- 250ok (legacy)
Overall Satisfaction with Validity Everest (Return Path + 250ok)
Used by the marketing department only to track all aspects of email deliverability for our sends through Pardot, Marketing Cloud, and Salesforce. We also used it for list cleaning and email analytics (emails opened by device, location, etc.)
- Track emails opened by device.
- Track emails opened by location.
- Email deliverability by server.
- More support.
- More access to email information.
- Uploading lists can be time consuming.
- Increased inbox placement.
- Helped learn new knowledge.
- Open/click-through rates increased.
I looked into some other competitors before 250ok was brought out by Validity, but 250ok seemed like the best fit for the price and features included.