Cost Effective, Feature Rich, Website a/b/n/MVT Testing Leads to Increased Performance and User Experiences
Overall Satisfaction with Visual Website Optimizer
AMD has used VWO across multiple web properties by various teams within the organization globally. The platform provides a very easy to use A/B/n/MVT testing platform which is hosted on a content delivery network (CDN) for reliability and performance and can be used by almost anyone. It also provides the ability to display personalized content using various methods.
Pros
- Easy to use
- Great support, fast and accurate
- Easy to implement
- Performance
Cons
- New features - though they tend to release updates frequently
- User workflow - to provide approval process with limited permissions for various users
- increased efficiency in creating tests
- increased efficiency in analyzing results
- improved users experiences as a result
We have used other platforms, but would not like to comment on those.
Visual Website Optimizer Implementation
- Implemented in-house
Yes -
- Implement on development platform
- Test
- Implement on production platform
- Test
Change management was minimal
- Customizing the provided javascript to be launched from within another javascript file
Visual Website Optimizer Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
Yes - The vendor accepted the bug, and worked with us to resolve very quickly, which is rolled out to benefit all users.
Everytime.

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