Overall Satisfaction with Visual Website Optimizer
Our entire department uses Visual Website Optimizer for all of our website tests. We have completely switched over to using it exclusively.
- Very easy to setup new tests
- Pretty easy interface for making WYSIWYG changes to the page
- Very good "bottom line" reporting on the outcomes
- It can be difficult to get exactly the combination of elements you want in the multivariate test
- Getting detailed data (not just bottom line answers) is difficult to impossible, with the best case coming through its Google Analytics integration
- The preview windows do not work consistently
- Increased the number of tests we run
- Decreased the amount of time it takes to setup new tests
- Increased the accuracy of the reporting by providing the statistical significance of results