A/B testing Gone Right
June 10, 2014

A/B testing Gone Right

Daniel Hirsch | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Modules Used

  • A/B Testing
  • Multivariate Testing

Overall Satisfaction with Visual Website Optimizer

Our entire department uses Visual Website Optimizer for all of our website tests. We have completely switched over to using it exclusively.

Pros

  • Very easy to setup new tests
  • Pretty easy interface for making WYSIWYG changes to the page
  • Very good "bottom line" reporting on the outcomes

Cons

  • It can be difficult to get exactly the combination of elements you want in the multivariate test
  • Getting detailed data (not just bottom line answers) is difficult to impossible, with the best case coming through its Google Analytics integration
  • The preview windows do not work consistently
  • Increased the number of tests we run
  • Decreased the amount of time it takes to setup new tests
  • Increased the accuracy of the reporting by providing the statistical significance of results
I have been very happy with it so far, for all the reasons detailed already. The minor annoyances and things I wish were different are no big deal, and overall, it meets our needs very well.
It is especially well suited if you are testing relatively simple page variations (a single headline or image for example). It gets complex when you want to test multiple variations on one page, especially if those variations are paired (such that Headline A at the top and Headline C in the middle must go together).

Comments

More Reviews of VWO

  1. Home
  2. A/B Testing Tools
  3. VWO Reviews
  4. User Review of VWO