VWO review - Best for Fledgling Optimization Practices
June 10, 2014

VWO review - Best for Fledgling Optimization Practices

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with Visual Website Optimizer

We used Visual Website Optimizer only in the Web team. We performed regular website optimization, that is to say, we attempted to increase our conversions for specific, predetermined website goals.
  • Very easy to implement
  • Very simple and intuitive to use
  • Very inexpensive compared to other tools.
  • VWO fails in allowing complex functionality, such as customer segmentation. It does allow you to target specific segments based on cookies, but these filters must be added to individual tests and can not be stored as universal variables. You must create cookies that contain individual customer attributes, or use the generic, predefined attributes such as geolocation, browser type, time of day, day of week, etc....
  • Reporting is not as thorough as it seems to be in some other tools.
  • It has allowed us to figure out our optimization practice at a very affordable price.
  • It has helped strategically in having a quantitative and methodical context to argue design decisions.
It was simpler to use and offered slightly more functionality than the free Google tool.
Now that we've been doing optimization for a few years, we're ready to move on to more advanced practices, such as better segmentation and predictive targeting. For this, the more expensive tools make it easier.
I think it is best for organizations just starting out on optimization. It is so simple to use, easy to implement, and inexpensive. The other, more expensive tools such as Maxymiser and Monetate, would likely be too complex for fledgling optimization practices. Cut your teeth and figure out your processes first on VWO, then you can always move to the more expensive tools later when you've honed your team and process.