Great Tool for Conversion Optimisation
June 10, 2014

Great Tool for Conversion Optimisation

Sandis Viksna | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Modules Used

  • Conversion Tracking
  • Revenue Tracking
  • Heatmaps

Overall Satisfaction with Visual Website Optimizer

We use it to run split-tests. The process is managed by 3rd party provider, including access to VWO.
  • Revenue tracking
  • Basic Heatmaps
  • Mobile/Tablet rendering
  • There are some glitches with Goal and Revenue tracking, e.g. if the goal is on the same page and user refreshes, it sometimes can count extra for one or another, but in essence it should be impossible to have 500 sales and 536 revenue conversions.
  • Also could do something better with de-duplication, perhaps a setting in the test setup area that only 1 conversion per IP/session in 24h can be counted.
  • Ah, and the awful plan to upgrade to new interface, it looks horrible. The plain and simple that is now works the best.
  • GEO filtering, e.g. if I have 10000 visitors tested, I want to be able to segment them, say look at just USA or UK portion in that test, instead of say setting up individual pages.
  • Also being able to set conversion goals and test that would need to account say if mobile user went from mobile site to desktop version, it still should count under mobile in certain circumstances.
  • We learned about segmentation needs for our visitors
  • We discovered elements that distract visitors from completing the goals
  • Overall gave us the new culture of testing things rather than assuming is great tool, especially when starting out due low entry fees. Also they provide loads of educational materials. We started using VWO as this was tool provided by the consulting agency.
It seems to be pretty much the industry standard for the 3rd party tool as such.
I'd say - make sure it works for:
- revenue tracking
- mobile/tablets
- good heatmaps