Great Tool for Conversion Optimisation
June 10, 2014
Great Tool for Conversion Optimisation
Score 9 out of 10
Vetted Review
Verified User
Software Version
Small Business
Modules Used
- Conversion Tracking
- Revenue Tracking
- Heatmaps
Overall Satisfaction with Visual Website Optimizer
We use it to run split-tests. The process is managed by 3rd party provider, including access to VWO.
- Revenue tracking
- Basic Heatmaps
- Mobile/Tablet rendering
- There are some glitches with Goal and Revenue tracking, e.g. if the goal is on the same page and user refreshes, it sometimes can count extra for one or another, but in essence it should be impossible to have 500 sales and 536 revenue conversions.
- Also could do something better with de-duplication, perhaps a setting in the test setup area that only 1 conversion per IP/session in 24h can be counted.
- Ah, and the awful plan to upgrade to new interface, it looks horrible. The plain and simple that is now works the best.
- GEO filtering, e.g. if I have 10000 visitors tested, I want to be able to segment them, say look at just USA or UK portion in that test, instead of say setting up individual pages.
- Also being able to set conversion goals and test that would need to account say if mobile user went from mobile site to desktop version, it still should count under mobile in certain circumstances.
- We learned about segmentation needs for our visitors
- We discovered elements that distract visitors from completing the goals
- Overall gave us the new culture of testing things rather than assuming
Convert.com is great tool, especially when starting out due low entry fees. Also they provide loads of educational materials. We started using VWO as this was tool provided by the consulting agency.