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Great Value for the Breadth of Features
August 24, 2018

Great Value for the Breadth of Features

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Visual Website Optimizer

The Online Growth team is using VWO for A/B testing the website. The main goal is to increase website conversions, specifically for people to sign up for a trial of our cloud software. The plan for A/B testing is to also increase the conversion rate of our trial users to become paid users by A/B testing specific pages in our software. We're testing copy and images and integrate the data with Google Analytics for a wider view of the results.
  • The support has been fantastic and they really do all they can to explain or help you set up experiments or account settings. The chat access is awesome because I can get help immediately while I'm setting up my account, whereas other companies only have email support, which disrupts my flow.
  • The options for testing is practically endless. They've thought of almost everything! I've trialed other A/B testing tools which did have limits on how I could set up the tests, which is one of the reasons why I chose VWO instead even though the other ones were cheaper.
  • The additional features besides A/B testing made this a very useful and valuable tool, such as heat maps, form analysis and website surveys, where I didn't have to purchase other tools, and they were pretty full featured in themselves that I didn't find much shortcomings that would make me look elsewhere for a better solution.
  • I have to admit, the phone support was difficult for me to use because of the language "barrier". I use that in quotes because even though they know English fluently, the thick Indian accents made it very very difficult for me to understand what they were saying, and I was trying really really hard to understand.
  • Their visual editor didn't work as well as I had hoped for. For some copy changes, doing a direct text edit didn't work. They ended up giving me code to use in their CSS editor, which inadvertently, messed up our popup trial signup form (which we didn't realize it was messing it up until months later).
  • I think the "quota" amounts are pretty low, especially when using them for their research features, when compared to the competitors I was trying out.
  • A/B testing on VWO has improved our trial signup conversion rate by 2% since starting it (about 3 months).
  • However, because of the CSS code changes that negatively impacted our signup form, we also saw a reduction in the total number of signups. It was very hard for us to detect the issue because it wasn't a persistent issue.
I've used Google Optimizer and Zoho Pagesense. I chose VWO over Google Optimizer because it had limitations in the number of simultaneous experiments and didn't have form analysis. I chose VWO over Pagesense because it didn't have A/B testing settings that I needed that VWO had.
I think VWO is great for small to small-medium sized companies, because of the breadth if features it offers, but at a higher price tag than the lower priced competitors. I think they're trying to compete with the bigger A/B testing platforms that charge much more such as Optimizely. I think the lower priced options are suitable for small companies with smaller budgets. VWO can get pretty expensive if you want their advanced features, which a company of any size could use but may stay away from because of the higher pricing.