VWO: A CRO's Best Friend
August 24, 2018

VWO: A CRO's Best Friend

Sergio Cano | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Visual Website Optimizer

Visual Website Optimizer (VWO) helps our clients test different versions of landing pages and websites in order to increase revenue and lead goals before going fully into production. This allows up to prevent any issues when fully launching, so we have a deeper understanding of what is working and what is not.
  • Heat maps between variations
  • Recorded Sessions
  • Surveys
  • The editor is a little buggy
  • Increased orders
  • Boosted ROI on paid channels
VWO has greatly improved its product to compete in the marketplace. In cases where Optimizely was the enterprise solution on the market, VWO was 2nd due to functionality. However, VWO overtime has improved its product, so that it can easily be a better product for companies because of its all in one stack. There is no need for a develop to figure out how product A interacts with product B and Optimizely. VWO takes a lot of the guessing work out of the equation, and its nicely priced as well.
For setting up more advanced A/B tests beyond just Google Optimize.