Item: Oracle Social Cloud (legacy)
Rating: 7
Author: Verified User

Overall Satisfaction

Pros and Cons

Pros

We used Vitrue for a Facebook in-wall app to run a social media promotion for a client. Overall, it did well and got the job done with a pretty quick turnaround time. It's a fairly straightforward plug and play solution for very basic promotional needs.
We were able to easily and quickly manage our promotion within the platform. Uploading images and text was a very intuitive process.

Cons

We had a few minor issues with changing some of the Vitrue pre-loaded text. Some of the grammar was off and it wasn't something we were able to go in and change ourselves. We put in a ticket to get it fixed but it took a couple of weeks to get it rectified. This was a real problem.

Return on Investment

We used Vitrue to run a social media promotion and our ROI was fan acquisition at the time.

Likelihood to Renew

The pre-loaded text issue (bad grammar and typo) is the main reason for giving a 7. It would not have been so bad had it not taken so long to rectify the problem.

Overall, we were satisfied with Vitrue for our basic promotions. We have yet to try it for a more complex campaign, so I'd be interested to see how the user experience will be with something that requires a lot more content.

Comments

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Worked fine for basic promotions.