TrustRadius
VWO Review 20 of 73
VWO Review: "A cost effective tool with strong potential for increasing incremental revenue and learning about your customers."
https://www.trustradius.com/ab-testingVWOUnspecified8.1128101
Ricky Marshall profile photo
September 17, 2018

VWO Review: "A cost effective tool with strong potential for increasing incremental revenue and learning about your customers."

Score 8 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with VWO

We're using VWO to test changes to our website booking journey, detecting which variations of changes will have a positive impact in how a customer uses our website, key sticking points in the journey and to ultimately improve conversion rate.
  • The dashboard and ease of setting up tests with VWO is particularly easy and intuitive.
  • VWO are constantly adding new features so we can analyse different parts of the customer journey and gain more insightful data on our customers.
  • The VWO conversion all-in-one platform is excellent for gathering insights on how customers use the website and backing up theories. It has helped us prioritise tests and identify issues we hadn't thought of.
  • We're on an Enterprise plan and there hasn't been much communication with our account manager. Suggestions for improvement and test ideas from the VWO team would be appreciated and would help to merit its cost and benefits over other competitor tools.
  • Adding more personalisation features to the tool would be very beneficial.
  • Observations and Hypothesis layouts and structure could be improved so this area of the platform is easier to manage. Checklists, outcomes and graphs would be advantageous.
  • After running around 12 different scenario tests, we've seen incremental increases in conversion rate across our website booking journey, equivalent to thousands of pounds in incremental revenue.
  • VWO has helped us understand how customers interact with our website and has enabled us to reduce live chat and customer service actions
  • VWO has allowed us to develop our product offering and membership proposition so it is more relevant to our customers.
As our website checkout is dynamic, we haven't used this feature a great deal, however it has helped prioritise areas of testing for some pages on the website and has given an indication of how customers interact with page elements such as buttons and prices.
Recordings can be quite time consuming to review, however they're essential in understanding individual customer journeys, how customers interact with our site and identify sticking points in the journey. Recordings are one of our main areas of research for suggesting new theories and building tests.
We haven't used form analysis a great deal just yet, however we see the potential in this feature. We've used it to identify entry fields where customers hesitate and to test improved version of the forms for increased conversion rate. I see this as being an essential tool for those looking to increase leads in a lead generation website campaign.
VWO's vast range of features and comparable price made it a firm favourite against competitor websites. We've seen good results with the tool so far and it has proved to be an excellent project for increasing website conversion rate and overall ROI has met our KPI's. Moving forward, I'd like to see more advanced personalisation features from the tool in order for it to compete with some of the market leads tools on the market.
VWO is an easy-to-use and feature-packed software that would have benefits for any website or team looking to improve their customer journey and conversion rate. It requires some level of web development expertise, particularly for advanced tests and extra caution is advised.