Item: VWO
Rating: 7
Author: Verified User

Overall Satisfaction with VWO

Use Cases and Deployment Scope

Our marketing department uses it to A/B test new website organizations, promotions, and product page layouts. It lets us make temporary changes to our website strategy, see the effects, and then decide whether or not to commit to them on the live site for our entire audience.

Pros and Cons

Pros

Live previews of changes as you make them
Direct HTML access or a simple UI, as needed
Google Analytics integration

Cons

The first-party analytics are harder to use than the Google Analytics integration and show more inconsistent results - would be nice if these were improved
The web editor is sometimes slow to load or reflect changes, and occasionally locks up
Preview screenshots seem to be spliced together, so they often show multiple instances of the site header spaced down the page

Return on Investment

Significantly increased sales on several products after reorganizing their product pages or adding promotions, at essentially no extra cost
Ruled out proposed changes that would have damaged our ROI before we pushed them to live for all users
Taught us how to design our website to best suit our specific customers (albeit through trial-and-error)

Alternatives Considered

We haven't tried any alternatives.

Likelihood to Recommend

It's the best A/B testing solution we could find for our own website and it's mostly very good at what it does. It has some usability issues on occasion, and the interface can be clunky, so it's not the easiest thing to pick-up-and-go, despite appearances; simple changes should be easy enough for a beginner to make but it takes some time with the interface to understand all its quirks.

Comments

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VWO is effective, but sometimes clunky