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VWO Review 8 of 73
Review: "VWO Is The Best When It Comes To Easy To Use, Quick, and Effective Testing Platforms"
https://www.trustradius.com/ab-testingVWOUnspecified8.1128101
kate ambrose profile photo
November 12, 2018

Review: "VWO Is The Best When It Comes To Easy To Use, Quick, and Effective Testing Platforms"

Score 10 out of 101
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Overall Satisfaction with VWO

We currently only use VWO for our e-commerce division. While it does solve intra-personal ideas on what designs work, it allows us to maximize our ability to provide a better customer experience. When we use testing, we aren't looking for little lifts in conversions but large leaps - and VWO allows us to do that easily and quickly.
  • Easy Set Up
  • Easy Modifications
  • Fantastic Support
  • With cons - keep in mind it may be we are just not aware of functionality. I would say targeting segments could be better
  • Better flexibility with 3P design integrations (to test their effectiveness)
  • Being able to see test elements in various screen sizes
  • Eliminate things that dont work
  • Improve Customer Experience
  • Improve Site/Product Conversion
This has definitely been a crucial part in a strategy we have moving forward. We have made leaps in what we were doing back then to now - and moving forward it will also give us the opportunity to test more, to understand more and to act more on things that impact our business as a whole.
We have targeted based on device which allows us to optimize performance for better conversion for mobile - which plays a significant factor for any website owner.
As a coder, I appreciate the ability to not have to hand code anything, allowing me to focus on things that make a bigger impact to our business.
VWO is a very simplistic and sleek platform. Even those without previous experience can really set up any test and implement any changes. VWO is definitely the easiest to use.
It is well suited for quick & dirty user interface testing! Good for changing elements around on landing pages, change pricing etc.