Review: "VWO Is The Best When It Comes To Easy To Use, Quick, and Effective Testing Platforms"https://www.trustradius.com/ab-testingVWOUnspecified8.11281012018-11-12T15:24:40.264Z
Overall Satisfaction with VWO
We currently only use VWO for our e-commerce division. While it does solve intra-personal ideas on what designs work, it allows us to maximize our ability to provide a better customer experience. When we use testing, we aren't looking for little lifts in conversions but large leaps - and VWO allows us to do that easily and quickly.
- Easy Set Up
- Easy Modifications
- Fantastic Support
- With cons - keep in mind it may be we are just not aware of functionality. I would say targeting segments could be better
- Better flexibility with 3P design integrations (to test their effectiveness)
- Being able to see test elements in various screen sizes
- Eliminate things that dont work
- Improve Customer Experience
- Improve Site/Product Conversion
This has definitely been a crucial part in a strategy we have moving forward. We have made leaps in what we were doing back then to now - and moving forward it will also give us the opportunity to test more, to understand more and to act more on things that impact our business as a whole.
We have targeted based on device which allows us to optimize performance for better conversion for mobile - which plays a significant factor for any website owner.
As a coder, I appreciate the ability to not have to hand code anything, allowing me to focus on things that make a bigger impact to our business.