Why we have used VWO for many years
November 16, 2018

Why we have used VWO for many years

Bart Maas | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with VWO

VWO is being used by the marketing department to test websites in different countries that Laudius is active in.
We coin a hypothesis and then set up the test through VWO. In our case, we mostly use A/B testing and split run testing. The main goal for us is to improve on mini conversions; for example: get more people from the product page to the signup page or get more people to sign up for information.
  • Setting it up is easy. You can do it either through Google Tag Manager or directly inside the code.
  • Support is very good; we always get a fast and in depth response.
  • The VWO editor is intuitive and is often easy to use
  • Some detailed parts of the editor are difficult to understand (regarding select parent). But after getting the explanations from the support it is solved and now we know how to set up that type of test.
  • By testing we have improved our conversion rate and hence our ROI
This is something that we still are planning to set up, but as for now, we have not used this.
The WYSIWIG editor of VWO is very user-friendly (already for many years). It is intuitive. When I explain testing, conversion rate optimization and VWO to non-marketing people they always are amazed with the way the editor looks. For them, it often looks like magic.

I previouly pointed a small drawback which is the parenting part inside the setup of a test. But as I also stated it was quickly solved by the support department.
We have not used or evaluated any other testing tool, apart from complementing tools like Hotjar and Clicktale. We have been using VWO for many years and have never felt the need to evaluate other similar tools.
One test in which VWO came in very handy was when we were discussing the way the price block on the course page should be visible. We debated all possibilities, but agreed that the only way forward was to let the numbers speak. There were four or five different opinions and we decided to test them all by setting up a split run test. The outcome was surprising in terms of the best performing setup as well as the huge difference it made in terms of turnover.

Another good example of a test was the name of a certain product. Several possibilities were added and there was a clear winner with a much higher conversion rate (which wasn't the name we previously had).

We cannot do all tests because certain pages do not have enough traffic. It will take too long before any results will be ready.