VWO Review
November 17, 2018

VWO Review

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with VWO

Our company has several online products which are operated by different teams. Members of these teams who are responsible for product development (we simply call them our customers) along with our UX team come to our department with their ideas and tweaks on how to enhance their product and then we discuss together what should be A/B tested before they would go into any kind of development. After a test has finished we evaluate the results together and decide upon them whether to apply the tested changes or not.
  • Visitor segmentation. There is a good amount of metrics that can be used to target those visitors you desire.
  • Estimation service. The provided results sometimes look strange. It is hard to figure out if the estimated run-time of a test is a result of a buggy calculation or you simply put in the wrong numbers for calculation.
  • Our colleagues got more familiar with the benefits of A/B testing and therefore became much open to testing based product development which resulted in much fewer rollback requests than before.
The user experience was quite similar at least on that level we were and are using these kind of products. We decided to stick with VWO because of a more attractive pricing, the ease of use of the WYSIWYG editor and the user segmentation.
We like to use VWO for testing smaller changes which don't necessarily require coding skills as it can speed up the creation and execution of our tests.