VWO at use!
March 05, 2022
VWO at use!
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with VWO
We wanted to quickly deploy A/B tests and run multivariate tests as well. We were previously relying on full deploy cycles and modifying the underlying front-end code for each test. It really consumed our front-end development resources and debugging live was a pain. Google Optimize didn't cut it because of SSR issues.
Pros
- Editing A/B tests in the front end with a GUI.
- Running multivariate tests.
- Showing the significance of results using a Bayesian model.
Cons
- User management.
- Credits usage between teams. There is no way of allocating the credits between teams.
- A/B testing.
- Multivariate testing.
- Descriptive analysis on user usage.
- Simplicity of showing results to the team.
- We really had a positive ROI based on the incremental revenue. It was a no-brainer investment.
- Culturally, the team became more data-driven.
- Bad: The team sometimes runs useless tests with negligible results without an underlying hypothesis because of the simplicity of running them.
Vs. Google optimize VWO is much better:
* Setting up a test, the GUI is much better.
* Performance (loading times) is better, improving conversion rates.
* Results were much more complete and detailed with the VWO insights add-on.
* Setting up a test, the GUI is much better.
* Performance (loading times) is better, improving conversion rates.
* Results were much more complete and detailed with the VWO insights add-on.
Do you think VWO delivers good value for the price?
Yes
Are you happy with VWO's feature set?
Yes
Did VWO live up to sales and marketing promises?
Yes
Did implementation of VWO go as expected?
Yes
Would you buy VWO again?
Yes
Comments
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