Full-Featured Testing Platform for a Reasonable Price
March 15, 2022

Full-Featured Testing Platform for a Reasonable Price

Ernie DeCoite | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with VWO

We used VWO for landing page testing and customization as an agency on behalf of our clients. VWO was easy to implement and easy to use. The subscription allows for unlimited experiments and customizations which is nice. The WYSIWYG editor makes setting up tests and customizations easy. We used it for two years.

Pros

  • Landing page experiments: A/B, multi-variant, etc.
  • Landing page customizations.

Cons

  • Visual Editor doesn't work great with all sites.
  • Integration with Google Analytics.
  • Testing
  • Customization
  • CRO
  • Higher Conversion Rates (through testing).
  • Lower CPAs (through testing).
  • Stickier sites (customization and CRO).
Basically, they have the same features but VWO is much cheaper than the paid version of optimize. If you don't need to do more than 5 experiments at a time, then the free version of Optimize is great. If you do need to be able to do more than that, then VWO is a great affordable full-featured choice.

Do you think VWO delivers good value for the price?

Yes

Are you happy with VWO's feature set?

Yes

Did VWO live up to sales and marketing promises?

Yes

Did implementation of VWO go as expected?

Yes

Would you buy VWO again?

Yes

Landing page testing, Conversion Rate Optimization, and Customization. That's pretty much it in a nutshell. Essential parts of the marketing playbook. VWO does a pretty good job with all three. If you are dealing with particularly big sites with lots of traffic and want to be running many experiments at a time, then the free Google Optimize isn't necessarily well suited. The biggest advantage that VWO offers is the ability to run unlimited experiments etc at a price point that is much cheaper than the price for Optimize in Google 360. It's just as full-featured at a significantly lower price. If you're running on a smaller scale, then the free Google Optimize product makes more sense.

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