Full-Featured Testing Platform for a Reasonable Price
Overall Satisfaction with VWO
We used VWO for landing page testing and customization as an agency on behalf of our clients. VWO was easy to implement and easy to use. The subscription allows for unlimited experiments and customizations which is nice. The WYSIWYG editor makes setting up tests and customizations easy. We used it for two years.
Pros
- Landing page experiments: A/B, multi-variant, etc.
- Landing page customizations.
Cons
- Visual Editor doesn't work great with all sites.
- Integration with Google Analytics.
- Testing
- Customization
- CRO
- Higher Conversion Rates (through testing).
- Lower CPAs (through testing).
- Stickier sites (customization and CRO).
Basically, they have the same features but VWO is much cheaper than the paid version of optimize. If you don't need to do more than 5 experiments at a time, then the free version of Optimize is great. If you do need to be able to do more than that, then VWO is a great affordable full-featured choice.
Do you think VWO delivers good value for the price?
Yes
Are you happy with VWO's feature set?
Yes
Did VWO live up to sales and marketing promises?
Yes
Did implementation of VWO go as expected?
Yes
Would you buy VWO again?
Yes
Comments
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