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VWO is the way to go
March 03, 2022

VWO is the way to go

Nick Trivisonno | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with VWO

We use VWO to address pain points on our site, such as UX shortfalls, design changes, and functionality improvements. We've used VWO for over a year and have run close to 100 tests, some to 100% of traffic in the interim before they're fully implemented.
  • Design updates.
  • Functionality Improvements.
  • Providing detailed data.
  • Further data tracking (currently first click model).
  • Reporting possible issues.
  • Communicating changes in a test (i.e variation 1 and 2 swapping winning status).
  • Easy AB testing format.
  • Quickly pulling metrics.
  • 100% traffic tests.
  • Updating our qty change behavior in mini-cart will produce over $1mil incremental rev annually.
  • Changing layout of search pages can boost revenue by $600k.
  • Adding "Login/Register" verbiage to our header increased logins by 43%.
VWO is much more powerful than Google Optimize, in that there's more customizability and better data collection.

Do you think VWO delivers good value for the price?

Yes

Are you happy with VWO's feature set?

Yes

Did VWO live up to sales and marketing promises?

Yes

Did implementation of VWO go as expected?

Yes

Would you buy VWO again?

Yes

VWO can be powerful to build upon existing functionality and improve designs & functions. However, it is dependent on what is already there, it cannot create new functionality. For example, we ran a test on search pages and wanted to show 48 products at a time, but because our next amount per page was 50, we had to settle for 50.

VWO Feature Ratings