Webtrends 10 review
October 17, 2013
Webtrends 10 review
Score 7 out of 10
Vetted Review
Verified User
Software Version
Webtrends 10
Overall Satisfaction
- I enjoy that I am able to create specific Campaign IDs to track my display campaigns as well as search campaigns. I am able to track Average Time on Site (ATOS), visits, and pages viewed by each campaign ID.
- There are glitches in the system; some traffic sources are not identified correctly which can disrupt data. For example, I see Display campaign ID mixed in with search traffic, referral traffic.
- Some of the reporting and dashboard layouts are less than ideal for seeing the bigger picture on one screen.
- Certain metrics like time on site, and unique visitors are not measured as well as they could be. ATOS should be measured in seconds, rather than minutes.
- This would be something the client would know, we are instructed to use this tool based on a client's decision.