Webtrends Infinity Analytics - an honest review
January 25, 2017

Webtrends Infinity Analytics - an honest review

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Webtrends Analytics

For several years, we've used Google Analytics as the primary data-gathering tool for our websites. GA has several frustrations, and the larger our membership grew, the more inaccurate the data became. We considered several 'paid for' analytics suppliers, and we decided to work with Webtrends - using their Infinity product. The Webtrends team were super helpful at introducing us to the tool and demonstrating how it could help our particular needs, as this isn't a 'one size fits all 'product' - it can be customised. The team contacted us regularly with additions they made that would help us solve the data problems we were looking for and this doubled as demo sessions to also showed us what Webtrends Infinity was capable of - things that we hadn't considered that have since been ultimately useful. And, since choosing to go ahead with Webtrends Infinity, we've been very satisfied with the standard of customer service - guiding us in using the product, producing dashboards for us, readily accepting feedback, and being available for questions whenever we need them. These guys really know their stuff, and I have no doubt whatsoever that we made the right decision. Having accurate data that we can really dig into has been a huge boost to us and has had an immediate effect on decision making within the company.
  • Webtrends Infinity tracks our websites accurately - so we know the data we're getting is correct.
  • Webtrends also tracks SPA's.
  • Webtrends is customisable, so you can create and save your own reports, dimensions and metrics.
  • You can really dig into the data with Webtrends Infinity to get many more insights that you could ever find using Google Analytics.
  • The Webtrends team have helped us to produce dashboards for our regular reporting - literally saving us days of reporting time.
  • The Webtrends team really know their stuff, and are on-hand to answer queries and questions, no problem at all.
  • There are a few tweaks to do on the new Infinity system (and the team are really pro-active with feedback), but there's nothing I'd say would need a major overhaul. In fact, new areas are appearing every week.
  • Since we started using Webtrends - knowing that the reporting is accurate - this has had an impact on the reliability of our data analysis where stakeholders are concerned, giving them more confidence in making decisions based on the data.
  • This is only negative in terms of workload, but now that more people in the business are aware of what Webtrends is capable of, there are now many more requests for detailed analysis and I'm now finding myself training other colleagues in using it!
We've used Google Analytics - and Webtrends really wipes the floor with them. The data we get from Mixpanel can be mirrored in Webtrends - which is something we're working on at the moment with the Webtrends team. As for competitors to Webtrends, we did consider Adobe and Google's premium service - but the customer service and commitment of Webtrends staff did help to sway our decision.
It's well suited for most types of reporting that we do, whether that's ad-hoc reports, campaign reports, email reports, right up to monthly and quarterly reports that require dashboards. It also integrates with many other systems, including social media analytics. We are also customers of Webtrends Optimise (for A/B testing), and the segments and data from this also integrate with Webtrends Infinity - which is really handy. The only thing Webtrends can't do at the moment is to integrate with Hotjar.