Item: WordStream Advisor
Rating: 8
Author: Daniel Keogh

Use Cases and Deployment Scope

It was being used to look at ways to optimize accounts, highlight wins and losses. It helps when you manage so many different accounts in managing the results and recommendations. We would use it to narrow down on keyword bidding and find out what keywords were spending too much. You can of course do all of this on your own, however, this really does help you streamline your review.

Pros and Cons

Keyword Bidding
Highlighting Ad Errors
Campaign Bidding
Negative Keywords

I don't really have anything, it made my life easier.

Return on Investment

Pretty good, negative keywords help save money and spend where needed.

Alternatives Considered

First one that I used.

Likelihood to Renew

I am not the PPC manager here so I have to use the products available.

Likelihood to Recommend

Managing one account? Do it yourself. You should be skilled enough and have enough time to analyse and make changes yourself with one account. Managing multiple accounts? This product will seriously help in your day to day tasks keeping you more stress free than anything else. The reporting is pretty good too.

Quick Review of WordStream as an Account Manager

Overall Satisfaction with WordStream