Yo Ho better SEO with Yoast SEO Plugins
Jeff Smith | TrustRadius Reviewer
February 04, 2020

Yo Ho better SEO with Yoast SEO Plugins

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Yoast Wordpress SEO Plugins

I run a small SEO agency. If a client has their site on WordPress then they have Yoast Premium, at the least, running on the site. For our clients that are geo-located, we also run Yoast Local. Yoast makes managing a site much easier. In fact, Yoast has become so robust that we almost consider it more of a platform than just a plug-in. Managing URLs, the interlinking suggestions, the ability to have some control over SERPs and now with the structured markup it is capable of it, would be hard to live without. The other really nice thing about Yoast is they have very good training when it comes to the use of the plug-in.
  • Yoast does a great job of managing many of the back-end functions in WordPress. Especially when it comes to handling things like the robots.txt and xml.sitemaps. But this is just the beginning of what Yoast can do.
  • One key feature is the ability to do 301's and 410's right in Yoast. This is really helpful when re-designing a site.
  • I have quite a few Yoast products in my account. One thing I have found with the Yoast Web Dashboard is that it can at times be a bit confusing as to which Lic is associated with which site. Not a huge deal but can be a little frustrating
  • One thing Yoast needs to do at the moment is to figure out what to do with the "Search Console" menu choice in the plugin. that area for the moment is broken due to the loss of a Google API.
  • There is no way for me to put a number on the ROI for Yoast. What I can say is that it integrates well with our workflow. There is no doubt in my mind that we would not be able to do our work as efficiently without Yoast.
  • One of the best features of Yoast is the configuration Wizard. Once installed I can hand a site off to someone that has no real working knowledge of Yoast and they can configure everything perfectly. This is a real time saver.
It does not appear to be on the list, but the one SEO plugin that we have tested against Yoast is All In One SEO Pack. After comparing the two we decided on Yoast as we felt that overall it just did a better job. If we didn't have Yoast that would be our second choice. In relation to the areas of SEO that we were looking for in an SEO plugin, we felt Yoast did best. These areas are more related to Content.
I have found Yoast's support to be excellent. So the rating of 10 that I have given Yoast comes from years of first-hand experience. It has not mattered which department that I have requested support from, billing or technical support, they have both been great to work with. They are timely and from the responses that I have always received, they take the time to read and answer questions in detail.

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As far as our company is concerned, if a site is running on WordPress then it has Yoast running. From a technical standpoint, WordPress can get a bit out of control if not managed properly. Yoast does a good job of keeping many of these areas from getting out of hand. And if you are really working on your on-site SEO, then Yoast can be a great help in making sure that your content is up to today's best practices. As Yoast has matured over the years it has become a decent writing tool, not just for the SERP elements but for the overall content as well. It is an excellent tool.

About the only situation that I can think of where Yoast is not appropriate is a site that is not on WordPress.

Yoast Wordpress SEO Plugins Feature Ratings

Keyword analysis
Page grader
Site recommendations
Local SEO
Social SEO
Mobile SEO
Global SEO
Not Rated
Integration with web analytics tools