Item: Zoho Campaigns
Rating: 7
Author: Swadesh Padhi

Overall Satisfaction with Zoho Campaigns

Use Cases and Deployment Scope

We use Zoho Campaigns to send your email newsletters and campaigns, and also our automated nurturing emails to our users and leads. Earlier we were using Mautic and ActiveCampaign for this purpose, both had problems. For Mautic, we had to lots of development and we were unable to send emails to all our contacts using ActiveCampaign as it got very costly. So Zoho Campaigns is easy to work with and also is cost effective.

Pros and Cons

Pros

Sending email newsletters and campaigns to our users and contacts
Sending automated emails triggered by user action or contact activity
Syncing with the Zoho CRM

Cons

Automation builder is a bit difficult to work with - not easy to build the workflow with the drag and drop features
Needs to have a plain text email that is left aligned like we normally send an email, we had to add code manually to do this
The footer customization is not flexible, would love to have full control on it