Zoho Campaigns is an asset to my company!
Updated January 19, 2024

Zoho Campaigns is an asset to my company!

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Zoho Campaigns

I use Zoho Campaigns to create and send out our company's e-newsletter. I also create and send invitation for educational opportunities. Occasionally, I'll use it to communicate with clients regarding changing business hours or other newsworthy items that they would have an interest in.
  • email template editor
  • reporting on email stats
  • support
  • Email template editor can sometimes cause issues with spacing etc. I have to play around with it to get the email looking the way I want it to.
  • I'd like the organization of templates to be neater. It's nice that I can save them by subject, but on the page with my templates, you see them all when you log on. I'd prefer to see just the folders.
  • On occasion, email addresses will be eliminated without a real explanation.
  • It's helpful when we need to email all of our clients at once for things like schedule changes. It's easy to produce a quick message and send it to the client group.
  • When emailing sales to leads, it's great to see who opened our messages, so that we can contact further and attempt to close the sale.
  • Zoho Campaigns has paid for itself based off the number of leads that translated to clients.
Zoho Campaigns is much more user friendly, and support is also more helpful. I don't use Google Surveys any longer.

Do you think Zoho Campaigns delivers good value for the price?

Yes

Are you happy with Zoho Campaigns's feature set?

Yes

Did Zoho Campaigns live up to sales and marketing promises?

Yes

Did implementation of Zoho Campaigns go as expected?

Yes

Would you buy Zoho Campaigns again?

Yes

Overall, I'm happy with Zoho Campaigns. For the most part, template editor is easy to use, and the library of images that are saved; helps that I don't have to keep them all on my network after they're uploaded. I find it helpful to run reports to see who is opening and clicking messages, especially when we're using email campaigns to solicit leads from CRM.

Zoho Campaigns Feature Ratings

WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
9
Dashboards
10
Standard reports
10
Custom reports
10
URL Validation
10
Link Tracking
10
Image Validation
10
Inbox Display
10
Email Accessibility Tools
10
Email Previews
10