Zoom is being used for meetings where we have to connect with people who are not physically in our office. Zoom is an easy to use and reliable solution for online meetings. All our departments use Zoom because many other companies use it. The problem it solves is that when you need an online conferencing application, you want one that is used by people your conferencing with. I feel Zoom is used more broadly by many companies and clients we meet so it is my choice over others.