ZoomInfo Accelerates Connect Rate
February 22, 2018
ZoomInfo Accelerates Connect Rate
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with ZoomInfo
I use ZoomInfo individually at my company and it is not deployed organization wide. I find it to be one of the best tools for finding data out there. Many times in sales and business development you can find an email address and main number, which can still make it difficult to reach someone. I've found that the direct numbers you can find in ZoomInfo have been highly accurate and make getting in touch directly with prospects easier than trying to navigate through main numbers or direct dials that aren't accurate on other data sites.
- I have found that contacts in the database have a high percentage of direct dials. As any business development or sales person who cold calls can tell you, having the ability to get in touch directly on the phone with prospects makes life so much better and makes hitting your goals way easier.
- All of the data is pulled directly from users contacts, which usually equates to more accurate info. While Data.com is very useful, there are still a lot of users who add numbers as direct or make erroneous changes to contacts trying to earn points which can be frustrating. That problem doesn't exist on ZoomInfo.
- You can also find some talking points as it can include previous positions and education. Having some additional intel on a prospect is always a good thing when trying to build rapport on a cold call.
- More accurate company data, specifically when it comes to employee counts. This information is just put into a range and many times just isn't accurate anyways.
- While not a huge issue, there are times when I'll run into contact information that is very out of date. That is the one downside to the crowd sourced data. If numerous people don't have updated contact information, you can come across folks who were last updated YEARS ago.
- Downloading lists can make it hard to have enough account information. While you can filter on the site, subcategories don't show up in downloaded CSVs for some reason, which means at times you need to go back and create multiple lists. If they added the subcategories it would take a lot of steps out the process.
- ZoomInfo has helped me quickly get in touch with prospects which decreases the amount of calls I need to make into a company.
- My pipeline is always full because, generally, if I can get in touch directly with a decision maker (even if they don't have an immediate need) I usually can get accurate times that they reevaluate or will be looking to make a purchase.
- Accurate direct dials means less time on the phone per prospect which allows me to touch more prospects per day.
I think ZoomInfo is great for direct dial information and some additional prospect intel. Data.com is too inconsistent and regularly has people adding incorrect information just to get more points. Where Data.com is stronger is their list building and overall number of contacts at each company, which is a benefit when building out a database. I use Data.com to build out lists and then ZoomInfo to find direct dials for many of the people on those lists.