ZoomInfo - not the only tool you need, but an essential one
Updated March 10, 2023
ZoomInfo - not the only tool you need, but an essential one
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with ZoomInfo
Our marketing and sales teams use ZoomInfo to better understand our current customers and prospects by seeing the make-up of those companies, as well as the best way to contact them. ZoomInfo also provides detailed company overviews that is useful for our contacts research and preparation for intro and discovery calls.
- ZoomInfo allows users to search by people, companies, job titles, functions, seniority level, and more
- ZoomInfo also provides 30-minute training for salespeople and recruiters to better use the tools available on the platform
- ZoomInfo also allows users to build lists while researching and then exporting them
- ZoomInfo integrates well into SFDC (right onto lead/contact records) with the ability to update the record with information from ZoomInfo, however, there does not seem to be a way to Copy + Paste the information that appears in the SFDC integrated screen
- ZoomInfo contacts are often outdated; they lag behind when someone has left a company
- ZoomInfo often provides Company/HQ phone lines (which are already easily accessible via-Google search) that cannot get the caller anywhere near the intended contact; this is common
- ZoomInfo has accelerated our go-to-market strategy by allowing us to identify the correct contacts at current customer and prospect accounts
- ZoomInfo is used across sales and marketing teams and is easy to learn
- ZoomInfo often provides updates to its technology and offerings without asking us to 'upsell'
We use LinkedIn Sales Navigator to complement ZoomInfo, but ZoomInfo is obviously much more powerful for potentially connecting with prospects because it can provide access to email addresses and phone numbers, while many professionals have a LinkedIn profile but rarely check messages on it or accept new requests to connect.