Item: ZoomInfo Sales
Rating: 9
Author: Kevin Mills

Use Cases and Deployment Scope

We are growing our database with new contacts. We are trying to grow our cloud business and gaining updated contact information is key. We have a marketing campaign using SalesForce Engage to send Intent Topic emails to key people. Goal is to be "Johnny On the Spot" and nail the timing with good information to interested companies.

Pros and Cons

Searchability by size, location, title
Intent Topics that are relevant

90% accurate, but not 100% accurate
Intent topics are helpful but we never know who was doing the searching

Return on Investment

Too early to tell...we just started basically a few weeks ago
Updating our database with new contact information

Alternatives Considered

DiscoverOrg/ZoomInfo seems to be my favorite.

Other Software Used

Sage Intacct, Microsoft Office 365, Vonage Enterprise

Likelihood to Recommend

We are assigning 5 companies to each rep to call on. We identify these companies by Surging Intent Topic - like Backup Software. We then provide each rep with a few contacts and assign a SFDC task for them to start prospecting towards them. We have generated 10 emails using SFDC Engage for our reps to send Intent Topic specific emails. Everything is automated and works well.

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Overall Satisfaction with ZoomInfo