Item: ZoomInfo Sales
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We used ZoomInfo mainly for the Sales Team to look for leads and make account management plans for each client, while also getting the lead's data such as phone number, job role, and email to build marketing email lists so we could make targeted campaigns by industry and job role to support the Sales Team. As a marketing manager, I was responsible for preparing the lists and validating them with the Sales Team so we could coordinate marketing emails and sales phone calls.

Pros and Cons

High amount of data at a very detailed level.
Lots of available filters.
Integrations with other tools.

Email validation with tools like never bounce.
Ability to integrate with Linkedin for connections and in-mails.

Return on Investment

Growth of the lead database for marketing activities.
Reduction on CAC (cheaper than Linkedin).

Alternatives Considered

DiscoverOrg

ZoomInfo is a company owned by DiscoverOrg, so we didn't even consider using one or the other. We replaced ZooIinfo with Agency Leads, a new solution that we've been testing for the past 3 months because they were cheaper and seemed to have specific filters related to our industry that ZoomInfo didn't have.

Other Software Used

SEMRush, Moz

Likelihood to Recommend

It's a very useful solution for companies that work with account-based management sales strategies and direct marketing campaigns. This is the first step for a successful strategy as it helps to get you the right contacts in the right companies. That said, this is just the tip of the iceberg because you need to have good quality content, good marketing operations, and a good process established between the Marketing and Sales teams to make everything happen afterward.

Users and Roles

4

Support Headcount Required

1 - I was responsible to manage it and coordinate with the sales execs.

Good solution for account-based sales strategies

Overall Satisfaction with ZoomInfo