Item: ZoomInfo Sales
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

ZoomInfo is used by various departments of my organization--sales, marketing, strategy, etc. Each different department uses it for different use-cases--mostly for data enrichment, contacts, and company and research purposes. Before making the decision to use ZoomInfo, we used Datanyze, which was acquired by ZoomInfo, and had experience with BuiltWith as well.

Pros and Cons

Tracking data on companies and websites, generating potential leads
Contact data enrichment
Tools for market and competitor research

Renew and update new technologies which currently aren't monitored
ZoomInfo is more focused and has more advanced features on contacts and is less sophisticated on companies
Reporting options should be improved

Return on Investment

Expanded our database
Enriched potential leads with relevant data
Enabled conducting total addressable market research

Alternatives Considered

Datanyze

We have used Datanyze in the past. ZoomInfo acquired Datanyze over a year ago, and the transition hasn't been easy but is happening, and together with ZoomInfo's team, we're trying to find the best solution for our use-cases. Overall data is accurate, but sometimes it's missing.

Other Software Used

Datanyze, Sawtooth Lighthouse Studio, SimilarWeb PRO

Likelihood to Recommend

ZoomInfo is well suited for any company or individual wishing to conduct analysis on markets and other companies/competitors, as well as enriching data for potential prospects. It's especially helpful for lead enrichment, including brand infographics, technographics, contacts, and conducting market and competitor research. For some use-cases, their reporting capabilities don't cover all the relevant options and can be improved.

A great data enrichment tool, which has room to improve regarding monitoring tech

Overall Satisfaction with ZoomInfo