Item: ZoomInfo Chat
Rating: 10
Author: Verified User

Overall Satisfaction with ZoomInfo Chat (formerly Insent)

Use Cases and Deployment Scope

We have tried a few different chat options previously but Zoominfo chat is what we settled on. It was really simple to set up and integrated well with other tools (like Slack and Hubspot) that we use alongside it. I think this is a fantastic tool to have if you want to work on your Account-based Marketing strategy. We have identified prospects with it (which converted) that we would not have been able to otherwise. We use it to build up targeted chats based on properties we identified earlier and we route conversations to our Business Development team when we feel that it is maturing enough to pursue the lead. Overall it has been a fantastic addition to our sales funnel.

Pros and Cons

Pros

It is really great at integrations. We were able to plug in Slack without breaking a sweat. And it works really well with our other tools as well.
Implementation and setup was very easy and smooth. I actually anticipated it to be a lot bumpier but I was surprised at how quickly and smoothly it went.
They have a great support team too. Anytime we have gotten in touch with them, we have had a great experience.

Cons

Getting it to work on my mobile phone was a pain point. I just gave up after a while.
More integrations would be nice. Don't get me wrong, what it does, it does well. But the integration options are still limited.

Most Important Features

Integrations.
Automated bot workflows.
Engagement history.
Support.

Return on Investment

It has improved our top of the funnel strategy quite significantly.
Lead to improved conversions, our teams are talking to the right people more frequently with Zoominfo Chat.
Setup and implementation time was minimal so there was no loss of productivity.

Alternatives Considered

Slintel

We looked at a few alternatives (including Slintel) but felt the product, capabilities, integrations and pricing of Zoominfo chat worked better for us. We also felt we would get better after-sales support from Zoominfo Chat.

Key Insights

Do you think ZoomInfo Chat delivers good value for the price?

Yes

Are you happy with ZoomInfo Chat's feature set?

Yes

Did ZoomInfo Chat live up to sales and marketing promises?

Yes

Did implementation of ZoomInfo Chat go as expected?

Yes

Would you buy ZoomInfo Chat again?

Yes

Other Software Used

Freshdesk, Freshworks CRM (formerly Freshsales)

Likelihood to Recommend

If you are looking for a chat tool to significantly improve your sales funnel, then you really should at the very least give Zoominfo Chat a look. It has solid automation options and works great with other sales tools. However, based on your team size and your product market, the pricing might not work for everyone. Aside from that, I would absolutely recommend checking it out.

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