Chatbot Platforms

Best Chatbot Platforms include:

Bold360, Intercom, and SAP Conversational AI.

Chatbot Platforms TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Chatbot Platforms Overview

What Are Chatbot Platforms?

At their core, chatbot platforms are used to simulate human-to-human conversations and help provide website visitors or application users with information. They conduct online exchanges web visitors or customers via text or text-to-speech. Chatbots can be programmed to respond to specific key phrases or questions, or carry out more complex conversations about various topics.


Chatbots can be deployed on website landing pages, mobile applications, or messaging platforms like Facebook, WhatsApp, WeChat, etc. Many vendors that provide chatbots, conversational platforms, or virtual assistants market them to a specific type of user or department. For example, chatbots can be designed for use by sales reps, marketers, eCommerce websites, internal employee requests, or customer service agents. However, even though certain chatbots are marketed towards specific end-users, the underlying technology is the same.


Virtual assistants and chatbots are especially well suited for companies and individuals working in the customer service industry, sales teams, marketing teams, and customer success teams. In the customer service industry, chatbots help resolve simple and routine customer inquiries. This frees up more time for agents to focus on more complex requests. Chatbots are often used by sales and marketing teams to help engage early-stage prospects and qualify new leads. This allows SDRs and marketers to spend their time on more high-value activities, such as nurturing leads identified by the chatbot.

Different Types of Chatbot Technology

There are a few different types of chatbot platforms, chatbot builders, or intelligent virtual assistants (IVAs) that fall under the ‘chatbot’ umbrella. Names for this type of software like chatbots, conversational AI, virtual customer assistants, intelligent virtual assistants, digital assistants, etc are sometimes used interchangeably. However, there are differences between the complexity and level of artificial intelligence used across these platforms.

Simple Chatbot Software

The simplest type of chatbot is a rules-based conversational interface that can engage individuals in a basic exchange. These types of chatbots allow web visitors or application users to select a specific question to ask, which is then answered by the chatbot. While these chatbots are great for companies that handle a large volume of routine or repetitive customer inquiries, their ability to deal with more complex or nuanced requests is quite limited. However, simplistic chatbots usually have the capability to escalate an exchange to a human agent if a request is too complex.

Virtual Assistant Software

Intelligent virtual assistants (IVAs) can be thought of as the next level of chatbot technology. Rather than providing a simplistic rules-based interface, these types of applications rely on artificial intelligence technology to respond to customer inquiries in a personalized way. Using Machine Learning (ML) and Natural Language Processing (NPL) technology, these chatbots learn from all of the exchanges they have over time to provide customers or application users with better and more contextual information.


These types of chatbots can also be found in our AI Virtual Sales Assistant software category, which provides a narrower look at chatbots designed specifically for sales.

Conversational AI Platforms

The third type of chatbot technology is often called conversational platforms, conversational AI, or chatbot builders. This type of software includes the tools needed for developers to build their own chatbots along with pre-designed chatbots themselves. Some vendors may provide only the APIs or software development kit (SKD) needed to build the chatbots. This allows businesses to create chatbots that are completely tailored to their business and industry. However, building individual chatbots also requires developer time and resources that smaller companies may not be able to spare.


Each type of chatbot technology has a set of benefits and disadvantages. The best way to figure out which type of chatbot technology is right for you is to ask what business needs the chatbot would be serving.

Chatbot Platform Features

Since there are different types of chatbot technology available, not all platforms will have the same set of features. However, there are core capabilities that will likely be common across different products:


  • Automated responses

  • Conversation routing

  • Ability to book meetings

  • 24/7 operation on your landing pages or applications

  • Integration with knowledge bases

  • Integration with marketing automation software

  • Integration with help desk software

  • Integration with customer data platforms


Conversational platforms like SAP Conversational AI and IBM Watson Assistant can be used to build simple or complex chatbots.

Chatbot Software Comparison

Before investing in a chatbot software, consider these three important factors:


  1. What type of chatbot technology is your business looking for? Do you need pre-designed bots that are ready to use out-of-the-box, or are you looking to design your own chatbots and conversational assistants? If you’re looking for a pre-build chatbot, would a rules-based chatbot serve your business best? Or would a chatbot that relies more heavily on ML and NLP technology and learns over time better fit your needs?

  2. If you’re interested in purchasing a chatbot or virtual assistant for specific personas or for use within a specific department, look for vendors that have designed AI assistants specifically for this use case. For example, Conversica offers individual AI assistants for sales, customer success, automotive sales, and higher education.

  3. Which chatbot software best matches your budget? Simpler rules-based chatbots are typically cheaper than more complex chatbot technology that relies on artificial intelligence capabilities like ML and NLP. Conversational platforms that developers can use to build chatbots can be the most expensive, and vendors often don’t advertise prices for these types of platforms publicly.

Pricing Information

Pricing will vary depending on the type of chatbot technology you need, the complexity of the software, and the number of virtual assistants required.


For chatbots and virtual assistants that come pre-built, prices can range from under $100 per month to over $1,000 per month, depending on the number of features included. Many vendors will provide either a 14-day free trial of their software or a free version with limited capabilities. Most vendors don’t disclose pricing information on their website for chatbot builders or enterprise-level plans, but will provide a quote upon request.


Chatbot Products

(1-25 of 64) Sorted by Most Reviews

Intercom
206 ratings
65 reviews
Top Rated
Intercom is a contextual messaging system that supports live engagement with customers via text, chat, or email. It also supports triggered emails, customer segmentation and analysis, as well as integrations with MailChimp and Salesforce, and further extensibility via APIs and webhooks.
Bold360
74 ratings
34 reviews
Top Rated
TRUE
Bold360 is a customer engagement solution delivering personalized interactions and the fastest time-to-value. According to the vendor, the product leverages the power of AI, to help personalize and enhance every engagement no matter where it takes place, allowing companies to deliver richer and more…
SAP Conversational AI
60 ratings
32 reviews
Top Rated
SAP Conversational AI is a cloud-based enterprise level chatbot building platform.
Drift
63 ratings
29 reviews
Drift is an AI-driven sales and marketing tool that acts as a virtual assistant, facilitating conversations with leads, qualifying them, enriching CRM data with information gathered, and automatically booking sales meetings.
LivePerson LiveEngage
24 ratings
13 reviews
LivePerson headquartered in New York offers solutions for AI-guided live chat and conversational messaging, with LiveEngage, supporting sales and service teams with answering questions across all popular messaging channels.
Insent
8 ratings
8 reviews
Insent is a human-first Conversational Marketing Platform that connects marketing and sales to target accounts—from the moment they land on the website. The vendor states that Insent is not meant to be an average chatbot solution, and that it allows the user to: 1. Focus on connecting prospects wi…
IBM Watson Assistant
12 ratings
8 reviews
IBM offers Watson Assistant, an AI and natural language driven chatbot designed to allow anyone to deploy a chatbot in an app or website.
Smith.ai Live Website Chat
4 ratings
4 reviews
Smith.ai Live Website Chat is presented by the vendor as a fast & friendly way to capture, screen & convert website leads. The Smith.ai live chat agents answer questions, screen leads & schedule appointments 24/7. Custom AI chatbots can assist with screening basic questions to maximize m…
Freshchat
11 ratings
4 reviews
Freshchat is a modern messaging software built for sales and customer engagement teams to talk to prospects and customers on the website, mobile app, or social pages. A leap from legacy live-chat, Freshchat helps businesses and its teams focus on a continuous and context-driven messaging experience.…
ManyChat
12 ratings
4 reviews
ManyChat headquartered in San Francisco provides their chatbot building platform to deploy Facebook messenger chatbots for support and service.
Chatfuel
3 ratings
3 reviews
Chatfuel headquartered in San Francisco provides their AI chatbot building tool for Facebook Messenger.
MobileMonkey
6 ratings
3 reviews
MobileMonkey, headquartered in Boston, offers their social media messaging marketing tool to marketers and agencies, featuring chatbots, landing page creation, integration with social ads, and an emphasis on Facebook. They offer a free plan and a paid plan with more advanced features (e.g. bot analy…
Helpshift
3 ratings
3 reviews
Helpshift is a help desk software deployed as an in-application SDK to provide users with in-app service.
ServiceNow Now Platform
5 ratings
2 reviews
The ServiceNow Now Platform is a digital workflow building and extension tool for ServiceNow featuring a number of low-code / no code tools.
Azure Bot Service (Microsoft Bot Framework)
10 ratings
2 reviews
Microsoft offers the Azure Bot Service (replacing the former Microsoft Bot Framework), a managed bot building platform, which provides an integrated environment that is purpose-built for bot development, enabling you to build, connect, test, deploy, and manage intelligent bots, all from one place.
ShoutOUT
1 ratings
1 reviews
ShoutOUT is a customer engagement and customer loyalty management platform with following integrated solutions working with over 300+ brands in 40+ countries with 3500+ users such as Sampath Bank, DSI Tyres, Mobil, Abans, etc. ShoutOUT Engage - It supports keeping in touch with customers by automate…
XOR
1 ratings
1 reviews
XOR, a Moldovan company with US headquarteres in San Francisco, builds what they provide is modern communication software to helps recruiting teams hire the best people more efficiently, by providing an automated recruitment and candidate outreach and chat tool that integrates with a company's ATS.
Landbot.io
4 ratings
1 reviews
An intuitive, codeless platform that helps you build frictionless conversational interfaces for better CX and more effective lead gen. Landbot is an all-in-one tool to create a conversational bot. Landbot provides a visual interface you can use to create chatbot flow. A bot design is fully customiza…
Oracle Digital Assistant
2 ratings
1 reviews
The Oracle Autonomous Digital Assistant PaaS supports building and deploying mobile apps, digital assistants, and intelligent chatbots.
ChatBot
4 ratings
1 reviews
ChatBot is an all-in-one platform to create, deploy, and track chatbots across channels. With it the vendor states users can create chatbots in minutes with diverse templates and automate key tasks right away, or easily drag-and-drop new elements to adapt any template to your needs. ChatBot is read…
Kore.ai
Kore.ai headquartered in Orlando provides their eponymous bot builder / chatbot platform for deploying to websites and mobile apps.
Aspect CXP Pro
Aspect CX Pro provides tools for creation and management of digital customer experience and self-service portals and tools, including intelligent chatbots, business user interface, and related analytics.
Inbenta Chatbots
According to the vendor, businesses already spend a lot of time and resources creating a strong knowledge base and FAQ section in their database. Inbenta incorporates that information into a chatbot so the user's customers can ask a question and receive the information they need immediately. Compani…
Ada
Ada Support headquartered in Toronto offers Ada, a chatbot platform designed to support building chatbots for customer support purposes, featuring personalization, multilingual support, and integration with Zendesk.
Botsify
Botsify in Karachi provides a no-code chatbot building platform.