Item: ZoomInfo Sales
Rating: 8
Author: Verified User

Overall Satisfaction with ZoomInfo Sales

Usability

It's a good application and tool for sales professionals.

Use Cases and Deployment Scope

We use ZoomInfo Sales to verify contact details and a prospective customer's current company, get insights into the company, the different applications it is using, and the core initiatives that its leadership is trying to accomplish. ZoomInfo provides intelligence that helps a rep personalize outreach to ensure that the offering aligns with that person's professional goals.

Pros and Cons

Pros

Searchable database of contact and company info.
Individual profiles.
Create targeted lists.

Cons

Sometimes the contact details don't reflect that person's new position.
Technologies used can be dated.
Employee count isn't always exact.

Return on Investment

Improving sales pipeline.
increasing reach on prospecting cadences.
Enhancing account strategy / planning.

Efficiencies Gained

Maybe marginally, I wouldn't say that it has been a massive game changer. It always helps to have more data, but similar to other intelligence tools, ZoomInfo doesn't always keep up with data hygiene, especially if there's been a lot of rapid growth at a particular company. I see it as a benefit in the account strategy/planning phase.

Alternatives Considered

6sense, Salesloft and Gong

The tools are leveraged for different purposes. Salesloft provides tracking information and the ability to create templates and run targeted cadences. Gong is an AI recorder/analysis tool, and 6sense provides more details about specific people/companies showing interest and analyzes their buying stage.

Key Insights

Do you think ZoomInfo Sales delivers good value for the price?

Not sure

Are you happy with ZoomInfo Sales's feature set?

Yes

Did ZoomInfo Sales live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ZoomInfo Sales go as expected?

I wasn't involved with the implementation phase

Would you buy ZoomInfo Sales again?

Yes

Other Software Used

6sense, Salesloft, Gong

Likelihood to Recommend

ZoomInfo is a great tool for helping sales professionals create prospecting strategies, prioritize different companies based on intelligence, and create targeted lists. Those target lists can then be funneled into a cadence or campaign, and it's a great starting point as long as the intel is current and as up-to-date as possible.

ZoomInfo Sales Feature Ratings

Comments

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ZoomInfo is a nice tool.