123FormBuilder vs. Hotjar

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
123FormBuilder
Score 7.9 out of 10
N/A
123ContactForm is an online form and survey builder. Its drag and drop interface doesn't require coding skills, thus it can be used by both technical and non-technical people. The web forms can be integrated with various 3rd party apps and can be fully customized to match business or individual needs.
$14.95
per month
Hotjar
Score 8.1 out of 10
N/A
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
$39
per month 100 daily sessions
Pricing
123FormBuilderHotjar
Editions & Modules
Gold
$19
per Month; or $190 per Year
Platinum
$39
per Month; or $390 per Year
Corporate
$79/month
billed annually
Basic
Free
Hotjar Observe - Plus
$39
per month 100 daily sessions
Hotjar Ask - Plus
$59
per month 250 monthly responses
Hotjar Ask - Business
$79
per month Starting from 500 monthly responses
Hotjar Observe - Business
$99
per month Starting from 500 daily sessions
Hotjar Scale - Business
$213
per month Starting from 500 daily sessions
Hotjar Ask - Scale
Contact Sales
per month unlimited volume
Offerings
Pricing Offerings
123FormBuilderHotjar
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual pricing.
More Pricing Information
Best Alternatives
123FormBuilderHotjar
Small Businesses
Square 9 Softworks
Square 9 Softworks
Score 9.7 out of 10
Smartlook
Smartlook
Score 8.5 out of 10
Medium-sized Companies
Qualaroo
Qualaroo
Score 6.7 out of 10
Siteimprove
Siteimprove
Score 8.7 out of 10
Enterprises
DocuWare
DocuWare
Score 9.2 out of 10
Contentsquare
Contentsquare
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
123FormBuilderHotjar
Likelihood to Recommend
1.0
(8 ratings)
8.7
(101 ratings)
Likelihood to Renew
6.0
(4 ratings)
5.1
(2 ratings)
Usability
8.0
(1 ratings)
9.7
(6 ratings)
Availability
8.0
(1 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
7.0
(1 ratings)
9.6
(4 ratings)
Online Training
8.0
(1 ratings)
-
(0 ratings)
Implementation Rating
8.0
(1 ratings)
-
(0 ratings)
Configurability
9.0
(1 ratings)
-
(0 ratings)
Ease of integration
9.0
(1 ratings)
9.0
(1 ratings)
Product Scalability
7.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
123FormBuilderHotjar
Likelihood to Recommend
123FormBuilder
If you have a lot of customer interaction with your site, where you need to collected specific, targeted, situational data, 123FormBuilder is an absolute winner. If your site is more information and perhaps leads to a software platform or other product or service, 123FormBuilder might prove unnecessarily robust for you. Something simpler and cheaper might make more sense for you. But in most cases where you're seeking to collect information from customers, I'd happily recommend 123FormBuilder.
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Contentsquare
Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
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Pros
123FormBuilder
  • Ease of constructing a form with requisite inputs
  • Customizable look and feel options based on varying requirements in our case
  • Logic based branching & validation
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Contentsquare
  • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
  • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
  • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
  • Hotjar has a poll function, so you can have polls on your website.
Read full review
Cons
123FormBuilder
  • Some employees are intimidated at first. After all, it is html.
  • There is so much functionality that it can be easy for novices to get lost.
  • Will there be more payment flexibility? parents use more of the bank to person payment options.
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Contentsquare
  • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
  • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
  • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
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Likelihood to Renew
123FormBuilder
I like the product, but I am no longer in control of the project where this product was being used. However, I would definitely use 123ContactForm on future products
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Contentsquare
Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
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Usability
123FormBuilder
Easy to install and quickly explain to others how to use
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Contentsquare
So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
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Reliability and Availability
123FormBuilder
I did not encounter any blackout issues
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Contentsquare
No answers on this topic
Performance
123FormBuilder
The interface was very good and easy to use. Everything loaded quickly and it was easy to integrate other products
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Contentsquare
No answers on this topic
Support Rating
123FormBuilder
Very neutral, did not have to use support a lot
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Contentsquare
Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
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Online Training
123FormBuilder
I installed 123ContactForm myself and while I had some issues installing it I was able to visit their website and the troubleshooting information they provided in their faq section. They did offer other support if a user needed additional support, but I found the information provided on their website to be more than sufficient
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Contentsquare
No answers on this topic
Implementation Rating
123FormBuilder
123ContactForm was very easy to implement and the content provided by them supported the product very well and answered all of my questions
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Contentsquare
No answers on this topic
Alternatives Considered
123FormBuilder
Compared to JotForm or Woofoo, 123ContactForm offers a much better interface and better flexibility than the other tools. I have used JotForm only to get stumped by their inability to push the limits of the form. As for Woofoo, the level of ease of use in terms of their interface leaves much to be desired. Any updates made to their form was down using a WYSIWYG, where with 123ContactForm you can make the updates while building the form
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Contentsquare
HotJar was selected for a few reasons:
  • Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d
  • User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data.
  • Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again.
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Scalability
123FormBuilder
It was easy to install and I believe that would make it easy to use across several websites
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Contentsquare
No answers on this topic
Return on Investment
123FormBuilder
  • 123ContactForm has been positive for my business. It has saved us money because we did not require any development I was able to do this myself.
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Contentsquare
  • We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working.
  • Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights.
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ScreenShots

123FormBuilder Screenshots

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