What users are saying about
38 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>Score 6.7 out of 101
Based on 38 reviews and ratings
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>Score 8 out of 101
Based on 3 reviews and ratings
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Likelihood to Recommend
123FormBuilder (formerly 123ContactForm)
If you have a lot of customer interaction with your site, where you need to collected specific, targeted, situational data, 123FormBuilder is an absolute winner. If your site is more information and perhaps leads to a software platform or other product or service, 123FormBuilder might prove unnecessarily robust for you. Something simpler and cheaper might make more sense for you. But in most cases where you're seeking to collect information from customers, I'd happily recommend 123FormBuilder.
HR Manager
ActivTrak.comComputer Software, 11-50 employees
Usabilla
Usabilla is great for a site that gets a lot of traffic. Very few people submit feedback when asked (passive and active), so before getting this tool, be sure to measure site traffic and decide if this tool is worth the investment. I would recommend this tool for any site that is ecommerce, simply for a post-purchase survey as soon as a purchase is complete (rather than waiting to send an email).

Verified User
Analyst in Marketing
Utilities Company, 5001-10,000 employeesFeature Rating Comparison
Survey Format & Appearance
123FormBuilder (formerly 123ContactForm)
—
Usabilla
8.7
Survey templates
123FormBuilder (formerly 123ContactForm)
—
Usabilla
9.0
Themes
123FormBuilder (formerly 123ContactForm)
—
Usabilla
8.0
Custom logo/branding
123FormBuilder (formerly 123ContactForm)
—
Usabilla
9.0
Survey Content
123FormBuilder (formerly 123ContactForm)
—
Usabilla
7.0
Changes to live survey
123FormBuilder (formerly 123ContactForm)
—
Usabilla
9.0
Question design help
123FormBuilder (formerly 123ContactForm)
—
Usabilla
6.0
Multiple question types
123FormBuilder (formerly 123ContactForm)
—
Usabilla
6.0
Survey Logic
123FormBuilder (formerly 123ContactForm)
—
Usabilla
5.0
Survey logic flexibility
123FormBuilder (formerly 123ContactForm)
—
Usabilla
5.0
Survey Reporting & Analytics
123FormBuilder (formerly 123ContactForm)
—
Usabilla
9.5
Response tracking
123FormBuilder (formerly 123ContactForm)
—
Usabilla
10.0
Data export
123FormBuilder (formerly 123ContactForm)
—
Usabilla
10.0
Standard reports
123FormBuilder (formerly 123ContactForm)
—
Usabilla
10.0
Analytics
123FormBuilder (formerly 123ContactForm)
—
Usabilla
8.0
Survey Administration & Security
123FormBuilder (formerly 123ContactForm)
—
Usabilla
9.5
Access controls
123FormBuilder (formerly 123ContactForm)
—
Usabilla
9.0
Compliance
123FormBuilder (formerly 123ContactForm)
—
Usabilla
10.0
Pros
- Easy installation.
- Easy to make changes and easy to user interface.
- Great integrations.
SEO Specialist
Sq1Marketing and Advertising, 51-200 employees
- Reporting - well designed, clear to all users regardless of level of knowledge.
- Two options for feedback - passive and active (pop-ups).
- Clean UI & easy to use platform.

Verified User
Analyst in Marketing
Utilities Company, 5001-10,000 employeesCons
- Some employees are intimidated at first. After all, it is html.
- There is so much functionality that it can be easy for novices to get lost.
- Will there be more payment flexibility? parents use more of the bank to person payment options.
Instructional Designer
Ultimate Medical AcademyEducation Management, 10,001+ employees
- It'd be nice to be able to customize the passive feedback questionnaires more.
- It would be great to have more case studies/informational articles on how to encourage more feedback from users. Not many people chose to interact with the tool during the time that I used it.
- Provide more styling options for the passive feedback button - very limited in size/shape.

Verified User
Analyst in Marketing
Utilities Company, 5001-10,000 employeesLikelihood to Renew
123FormBuilder (formerly 123ContactForm)6.0
Based on 4 answers
Developed more permanent forms for my website that allow for data capture and analysis
Executive Managing Director
RootCause StrategyEvents Services, 1-10 employees
No score
No answers yet
No answers on this topic
Usability
123FormBuilder (formerly 123ContactForm)8.0
Based on 1 answer
Easy to install and quickly explain to others how to use
SEO Specialist
Sq1Marketing and Advertising, 51-200 employees
No score
No answers yet
No answers on this topic
Reliability and Availability
123FormBuilder (formerly 123ContactForm)8.0
Based on 1 answer
I did not encounter any blackout issues
SEO Specialist
Sq1Marketing and Advertising, 51-200 employees
No score
No answers yet
No answers on this topic
Performance
123FormBuilder (formerly 123ContactForm)9.0
Based on 1 answer
The interface was very good and easy to use. Everything loaded quickly and it was easy to integrate other products
SEO Specialist
Sq1Marketing and Advertising, 51-200 employees
No score
No answers yet
No answers on this topic
Support
123FormBuilder (formerly 123ContactForm)7.0
Based on 1 answer
Very neutral, did not have to use support a lot
SEO Specialist
Sq1Marketing and Advertising, 51-200 employees
No score
No answers yet
No answers on this topic
Online Training
123FormBuilder (formerly 123ContactForm)8.0
Based on 1 answer
I installed 123ContactForm myself and while I had some issues installing it I was able to visit their website and the troubleshooting information they provided in their faq section. They did offer other support if a user needed additional support, but I found the information provided on their website to be more than sufficient
SEO Specialist
Sq1Marketing and Advertising, 51-200 employees
No score
No answers yet
No answers on this topic
Implementation
123FormBuilder (formerly 123ContactForm)8.0
Based on 1 answer
123ContactForm was very easy to implement and the content provided by them supported the product very well and answered all of my questions
SEO Specialist
Sq1Marketing and Advertising, 51-200 employees
No score
No answers yet
No answers on this topic
Alternatives Considered
Looked at Zoho Forms, Google Forms, Form Assembly and a couple of others. In general there is a variety of features and it would not be wise to negatively rate any of the others. But purely from a price-feature mix, we chose to use 123ContactForm over the others and in that context it was ideal for us.
Principal Consultant
Evolution PartnersManagement Consulting, 51-200 employees
No answers on this topic
Scalability
123FormBuilder (formerly 123ContactForm)7.0
Based on 1 answer
It was easy to install and I believe that would make it easy to use across several websites
SEO Specialist
Sq1Marketing and Advertising, 51-200 employees
No score
No answers yet
No answers on this topic
Return on Investment
- Faster lead conversion
- Increased employee efficiency
- Better customer service
Executive Managing Director
RootCause StrategyEvents Services, 1-10 employees
- Positive - gave us more insight into our user's journey post purchase.
- Positive - let us know what problems our users were having with our account portal through moment of truth surveys.
- Positive - gave us numbers to show to leadership that quantified the digital customer experience.

Verified User
Analyst in Marketing
Utilities Company, 5001-10,000 employeesScreenshots
123FormBuilder (formerly 123ContactForm)See All (6) 123FormBuilder (formerly 123ContactForm) Screenshots
Usabilla—
Pricing Details
123FormBuilder (formerly 123ContactForm)
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
123FormBuilder (formerly 123ContactForm) Editions & Modules
123FormBuilder (formerly 123ContactForm)
Edition
Basic
Free
Gold
$192
Platinum
$393
Corporate
$79/month4
2. per Month; or $190 per Year
3. per Month; or $390 per Year
4. billed annually
Additional Pricing Details
—Usabilla
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
—Usabilla Editions & Modules
Usabilla
—