TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    123FormBuilder

    Score6.7 out of 10
    N/A123ContactForm is an online form and survey builder. Its drag and drop interface doesn't require coding skills, thus it can be used by both technical and non-technical people. The web forms can be integrated with various 3rd party apps and can be fully customized to match business or individual needs.

    $37

    per month per user

    Usabilla (discontinued)

    Score5.6 out of 10
    N/AUsabilla was a web and app survey tool, developed by the Amsterdam company of the same name, and acquired by SurveyMonkey in March of 2019. The product is no longer available.

    $49

    per month

    Pricing
    123FormBuilderUsabilla (discontinued)
    Editions & Modules
    Gold
    $37.00
    per month per user
    Platinum
    $49.00
    per month per user
    Diamond
    $99.00
    per month per user
    Enterpise
    $225
    per month per user
    Basic
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    123FormBuilderUsabilla (discontinued)
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount of up to 50% available for annual pricing.—
    More Pricing Information
    Features
    123FormBuilderUsabilla (discontinued)
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of 123FormBuilder and Usabilla (discontinued)
    Feature
    123FormBuilder
    -
    Ratings
    Usabilla (discontinued)
    8.0
    4 Ratings
    1% below category average
    Survey templates00 Ratings10.03 Ratings
    Themes00 Ratings6.04 Ratings
    Custom logo/branding00 Ratings7.94 Ratings
    Survey Content
    Comparison of Survey Content features of 123FormBuilder and Usabilla (discontinued)
    Feature
    123FormBuilder
    -
    Ratings
    Usabilla (discontinued)
    8.6
    4 Ratings
    1% above category average
    Changes to live survey00 Ratings7.94 Ratings
    Question design help00 Ratings10.03 Ratings
    Multiple question types00 Ratings7.94 Ratings
    Survey Logic
    Comparison of Survey Logic features of 123FormBuilder and Usabilla (discontinued)
    Feature
    123FormBuilder
    -
    Ratings
    Usabilla (discontinued)
    6.9
    4 Ratings
    19% below category average
    Survey logic flexibility00 Ratings6.94 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of 123FormBuilder and Usabilla (discontinued)
    Feature
    123FormBuilder
    -
    Ratings
    Usabilla (discontinued)
    5.8
    4 Ratings
    33% below category average
    Response tracking00 Ratings7.03 Ratings
    Data export00 Ratings5.54 Ratings
    Standard reports00 Ratings5.54 Ratings
    Custom reports00 Ratings5.52 Ratings
    Analytics00 Ratings5.54 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of 123FormBuilder and Usabilla (discontinued)
    Feature
    123FormBuilder
    -
    Ratings
    Usabilla (discontinued)
    7.4
    4 Ratings
    16% below category average
    Access controls00 Ratings7.44 Ratings
    Compliance00 Ratings7.44 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of 123FormBuilder and Usabilla (discontinued)
    Feature
    123FormBuilder
    -
    Ratings
    Usabilla (discontinued)
    8.4
    2 Ratings
    4% above category average
    Vendor-offered crowdsourcing00 Ratings10.01 Ratings
    Respondent restrictions00 Ratings6.92 Ratings
    Best Alternatives
    123FormBuilderUsabilla (discontinued)
    Small Businesses
    Jotform
    Score8.5 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Qualaroo
    Score7 out of 10
    Qualaroo
    Score7 out of 10
    Enterprises
    QuestionPro
    Score9.1 out of 10
    QuestionPro
    Score9.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    123FormBuilderUsabilla (discontinued)
    Likelihood to Recommend
    1.0
    (8 ratings)
    2.1
    (5 ratings)
    Likelihood to Renew
    6.0
    (4 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (1 ratings)
    2.1
    (3 ratings)
    Availability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (1 ratings)
    1.9
    (4 ratings)
    Online Training
    8.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    Configurability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    7.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    123FormBuilderUsabilla (discontinued)
    Likelihood to Recommend
    Kiteworks
    If you have a lot of customer interaction with your site, where you need to collected specific, targeted, situational data, 123FormBuilder is an absolute winner. If your site is more information and perhaps leads to a software platform or other product or service, 123FormBuilder might prove unnecessarily robust for you. Something simpler and cheaper might make more sense for you. But in most cases where you're seeking to collect information from customers, I'd happily recommend 123FormBuilder.
    Incentivized
    Read full review
    Discontinued Products
    If we could select 0/10 we would... We would not recommend anyone using this product as it excludes a very important user group, disabled users. If you use this product you will be failing ADA and WCAG 2.1 (EU Directive for public sector websites and mobile apps). In my opinion, you will be vulnerable to lawsuits.
    Read full review
    Pros
    Kiteworks
    • Ease of constructing a form with requisite inputs
    • Customizable look and feel options based on varying requirements in our case
    • Logic based branching & validation
    Incentivized
    Read full review
    Discontinued Products
    • Continuous feedback such as CSAT or NPS score.
    • Monitors feedback trends on recurring surveys through analytics dashboard.
    • In context, in the moment data rather than during a follow up survey.
    Incentivized
    Read full review
    Cons
    Kiteworks
    • Some employees are intimidated at first. After all, it is html.
    • There is so much functionality that it can be easy for novices to get lost.
    • Will there be more payment flexibility? parents use more of the bank to person payment options.
    Incentivized
    Read full review
    Discontinued Products
    • Styling and positioning of the 'Feedback' button could be improved with more options provided. Right now it seems very basic.
    • Triggered surveys and popups would also benefit for more styling and control over how the survey is presented to users. Sometimes it can be hard to match your brand to the out-of-box options available. I've seen more flexible versions of this in other providers.
    • Notifications of negative feedback (delivered via email) could be improved. We like to try and take immediate action and the notifications haven't always made this possible. I'd also like to see more notification options added to triggered campaigns and surveys.
    Incentivized
    Read full review
    Likelihood to Renew
    Kiteworks
    I like the product, but I am no longer in control of the project where this product was being used. However, I would definitely use 123ContactForm on future products
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Usability
    Kiteworks
    Easy to install and quickly explain to others how to use
    Incentivized
    Read full review
    Discontinued Products
    The interface to configure the questionary is quite easy to use. It helps to give autonomy to marketing teams. Once the initial setup is made (integrating a basic javascript code on your website), you can easily deploy any questionary on any page of your website. Usabilla is a very flexible tool overall.
    Incentivized
    Read full review
    Reliability and Availability
    Kiteworks
    I did not encounter any blackout issues
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Performance
    Kiteworks
    The interface was very good and easy to use. Everything loaded quickly and it was easy to integrate other products
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Support Rating
    Kiteworks
    Very neutral, did not have to use support a lot
    Incentivized
    Read full review
    Discontinued Products
    If we could select 0/10 we would... If Usabilla were to fix their accessibility issues we would consider keeping our subscription to them, but as it stands this does not seem possible as Usabilla does not seem interested in making the platform accessible.
    Read full review
    Online Training
    Kiteworks
    I installed 123ContactForm myself and while I had some issues installing it I was able to visit their website and the troubleshooting information they provided in their faq section. They did offer other support if a user needed additional support, but I found the information provided on their website to be more than sufficient
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Implementation Rating
    Kiteworks
    123ContactForm was very easy to implement and the content provided by them supported the product very well and answered all of my questions
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Alternatives Considered
    Kiteworks
    Compared to JotForm or Woofoo, 123ContactForm offers a much better interface and better flexibility than the other tools. I have used JotForm only to get stumped by their inability to push the limits of the form. As for Woofoo, the level of ease of use in terms of their interface leaves much to be desired. Any updates made to their form was down using a WYSIWYG, where with 123ContactForm you can make the updates while building the form
    Incentivized
    Read full review
    Discontinued Products
    I have Hotjar, Sprig, and Usabilla in my workplace. Usabilla unfortunately has the most limited feature set of the 3 options. The difficulty of administering a Usabilla survey on mobile is a big blocker for my projects. Sprig and Hotjar both allow mobile and allow video recordings (either of a user's screen or a user's webcam for impromptu interviews).
    Incentivized
    Read full review
    Scalability
    Kiteworks
    It was easy to install and I believe that would make it easy to use across several websites
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Return on Investment
    Kiteworks
    • 123ContactForm has been positive for my business. It has saved us money because we did not require any development I was able to do this myself.
    Read full review
    Discontinued Products
    • Positive - gave us more insight into our user's journey post purchase.
    • Positive - let us know what problems our users were having with our account portal through moment of truth surveys.
    • Positive - gave us numbers to show to leadership that quantified the digital customer experience.
    Incentivized
    Read full review
    ScreenShots

    123FormBuilder Screenshots

    Screenshot of the 123FormBuilder home pageScreenshot of the dashboardScreenshot of the form editorScreenshot of the new form windowScreenshot of where to add integrations to formsProduct screenshot