TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    12mass

    Score4 out of 10
    N/A12mass is a Social Conversation tool enabling brands to engage with a large audience on Twitter and Facebook without compromising the personal touch. Its clustering tool makes search easier and the Multivariable testing allows for optimization of the responses.N/A

    ZoomSphere

    Score9.1 out of 10
    N/AZoomSphere is a social media scheduling and management solution designed for teams to plan, schedule, auto-publish, and analyze their social media content across multiple platforms. ZoomSphere is primarily used by social media managers, marketing teams, and agencies to streamline content workflows, improve collaboration, and track performance across various social media platforms, including Instagram, Facebook, TikTok, LinkedIn, YouTube, and X. The software helps users automate…

    $29

    per month

    Pricing
    12massZoomSphere
    Editions & Modules
    No answers on this topic
    Leads Manager
    $29
    per month
    ZoomSphere
    $199
    per month
    Offerings
    Pricing Offerings
    12massZoomSphere
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Two month discount available for annual billing.
    More Pricing Information
    Features
    12massZoomSphere
    Publishing
    Comparison of Publishing features of 12mass and ZoomSphere
    Feature
    12mass
    -
    Ratings
    ZoomSphere
    8.0
    1 Ratings
    2% below category average
    Content planning and scheduling00 Ratings8.01 Ratings
    Audience targeting00 Ratings7.01 Ratings
    Workflow management00 Ratings9.01 Ratings
    Marketing
    Comparison of Marketing features of 12mass and ZoomSphere
    Feature
    12mass
    -
    Ratings
    ZoomSphere
    9.0
    1 Ratings
    15% above category average
    Content marketing00 Ratings9.01 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of 12mass and ZoomSphere
    Feature
    12mass
    -
    Ratings
    ZoomSphere
    8.4
    1 Ratings
    1% above category average
    Twitter00 Ratings10.01 Ratings
    Facebook00 Ratings10.01 Ratings
    LinkedIn00 Ratings8.01 Ratings
    Instagram00 Ratings7.01 Ratings
    YouTube00 Ratings7.01 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of 12mass and ZoomSphere
    Feature
    12mass
    -
    Ratings
    ZoomSphere
    8.3
    1 Ratings
    7% above category average
    Campaign success analytics00 Ratings8.01 Ratings
    Real-time tracking00 Ratings7.01 Ratings
    Competitor analysis00 Ratings10.01 Ratings
    Account management
    Comparison of Account management features of 12mass and ZoomSphere
    Feature
    12mass
    -
    Ratings
    ZoomSphere
    8.5
    1 Ratings
    7% above category average
    Role-based user permissions & privileges00 Ratings10.01 Ratings
    Mobile access00 Ratings7.01 Ratings
    Best Alternatives
    12massZoomSphere
    Small Businesses
    Sendible
    Score7.1 out of 10
    Sendible
    Score7.1 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    12massZoomSphere
    Likelihood to Recommend
    8.5
    (3 ratings)
    8.0
    (1 ratings)
    Likelihood to Renew
    8.2
    (3 ratings)
    -
    (0 ratings)
    Usability
    8.2
    (2 ratings)
    9.0
    (1 ratings)
    Support Rating
    8.2
    (2 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    8.2
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    12massZoomSphere
    Likelihood to Recommend
    12mass
    The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming. The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
    Read full review
    ZoomSphere
    ZoomSphere is suited for all companies - from small to big, for one brand or more brands within company. With ZoomSphere you can leverage your social media presence - but you need to use lot of apps ZoomSphere has. I think that ZoomSphere is not suited for company that want to use ZoomSphere for only one purpose, for example content creation and publishing. There are plenty of ways how to use ZoomSphere more complex.
    Incentivized
    Read full review
    Pros
    12mass
    • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
    • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
    • The system gets smarter as you use it, which speeds up the conversations even further.
    Read full review
    ZoomSphere
    • Content Creation and Publishing
    • Analytics and Reporting
    • Workflow management
    Incentivized
    Read full review
    Cons
    12mass
    • Should add a Facebook private messages option.
    • If my brand wasn't mentioned so much I don't think I would need to use it.
    • Sometimes the site is slow.
    Read full review
    ZoomSphere
    • Community Management
    • Viewable backlog or product roadmap
    Incentivized
    Read full review
    Likelihood to Renew
    12mass
    In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
    Read full review
    ZoomSphere
    No answers on this topic
    Usability
    12mass
    It's easy to use, after a while you'll get used to it and find it easy to navigate
    Read full review
    ZoomSphere
    There is always a space for improvement, but overall I see ZoomSphere as a valuable partner and tool for our business on social media. Maybe in a future rest of the apps in tool (community management, social media listening,...) will be on a same level as competitors and we will use only one tool for whole social media management. But if not, ZoomSphere is still awesome for the most of it
    Incentivized
    Read full review
    Support Rating
    12mass
    helped me every time
    Read full review
    ZoomSphere
    Whenever I contacted customer service, I had a great response within minutes. Sometimes was not easy to solve, but somehow we figured it out. I would like to reccommend more proactive communication with clients regarding product roadmap, for example "In 1Q we will launch XY,..." Client should know that before implementation - client can prepare for news, client can test something,...
    Incentivized
    Read full review
    Implementation Rating
    12mass
    see the tutorials on you tube. that helps
    Read full review
    ZoomSphere
    No answers on this topic
    Alternatives Considered
    12mass
    We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
    Read full review
    ZoomSphere
    We see ZoomSphere as a better option than Kontentino. They are almost the same in way you can use the tool, but ZoomSphere has better UI and UX and also customer service. We also know that pricing levels are better with ZoomSphere than Kontentino. But both tools are quite awesome for social media management. Just book a demo, have a trial and you will see by yourself.
    Incentivized
    Read full review
    Return on Investment
    12mass
    • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
    • It definitely saves time, I don't think you can ever engage with that many people manually.
    • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
    Read full review
    ZoomSphere
    • Possitive effect into measure all awareness effects on social channels
    • Time effectiveness
    • Faster workflow management and realtime communication
    Incentivized
    Read full review
    ScreenShots—

    ZoomSphere Screenshots

    Screenshot of ZoomSphere Workspaces, which lets the user keep clients and projects organized. A separate workspace can be set up for each client with only needed apps—no extra clutter. Each workspace comes with a built-in Chat for easy communication and a Files section to store everything from images and videos to presentations and reports, keeping work in one place.Screenshot of ZoomSphere Scheduler, which simplifies social media planning and publishing across platforms like Instagram, Facebook, TikTok, LinkedIn, YouTube, and X. Users can manage formats like stories, carousels, and short videos, or set up a custom approval flow for fast approval from a manager or client, and enjoy features like Instagram grid preview, post performance panel, and bulk actions.Screenshot of a Kanban-style interface to streamline task management. Here, users can create tasks, set deadlines, attach files, and discuss each task card with a team to keep everything on track. With clear task organization, ZoomSphere Workflow Manager helps teams stay on top of their projects and ensures smooth collaboration from start to finish.Screenshot of ZoomSphere Notes, which makes organizing ideas and plans easy.Screenshot of ZoomSphere Analytics, which offers in-depth insights into social media performance. Content performance can be analyzed with over 100 available metrics, and reports can be generated for any time period.Screenshot of the tool to send multiple posts for approval to client at once. Bulk Actions lets users send entire batches of posts via email or built-in chat, as well as duplicate, update statuses, or delete multiple posts.