24-7 Press Release vs Cision PRWeb

Likelihood to Recommend

Well suited for increasing digital presence for traditional and online businesses or brands. Can't think of any situation where smart use of 24-7 Press Release isn't relevant.

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Teri Thompson

Maketing, Social Media, Branding, Innovations and Start-Up Strategist

Rocky Peak Enterprises, LLCMarketing and Advertising, 1-10 employees

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PRWeb served it's purpose for Strouse by sending news out to new audiences although this never generated an overwhelming amount of traffic to our website. If you are only interested in issuing PR and getting your name out there, then I think PRWeb is a fine solution.I find PRWeb less appropriate if you really want to drive traffic to your site through a press release in hopes of creating sales. During the selection process I would be interested in knowing what sources my PR would be submitted to. Is it being submitted to relevant websites? Will links be provided on all of these websites? Ask yourself, will these websites benefit my companies SEO?

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Nicholas Zgorski

Marketing Coordinator

The Strouse CorporationIndustrial Automation, 51-200 employees

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Pros

Increases search engine optimization.
Builds awareness.
Bumps up social media engagement.

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Teri Thompson

Maketing, Social Media, Branding, Innovations and Start-Up Strategist

Rocky Peak Enterprises, LLCMarketing and Advertising, 1-10 employees

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It provides a newswire option at a very reasonable price.
The pricing is in a sweet spot for many startups who would want to use it.
It hits up all of the key media outlets that you would expect a wire service to be connected to.

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Scott Rosenblum

President/Founder

LEVEL PRPublic Relations & Communications, 1-10 employees

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Cons

More detailed reporting.

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Teri Thompson

Maketing, Social Media, Branding, Innovations and Start-Up Strategist

Rocky Peak Enterprises, LLCMarketing and Advertising, 1-10 employees

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One issue we ran into with media tracking was that when it came to smaller or more niche media, it had a hard time tracking hits from those outlets for our clients.
Building larger media lists was time consuming and cumbersome.

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Verified User

Director in Marketing

Public Relations & Communications Company, 1-10 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

Cision PRWeb 1.0

Based on 1 answer

We are unlikely to renew PRWeb because I feel that the costs outweigh the benefits of the service. For a company like ours (small business with about 60 employees) we don't have enough press that warrants monthly coverage. We may look at using PRWeb on an as needed basis, 3-4 times a year for single submissions, but that would be the extent of it. I could see PRWeb being much more beneficial for large companies that are constantly needing to issue press.

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Nicholas Zgorski

Marketing Coordinator

The Strouse CorporationIndustrial Automation, 51-200 employees

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Usability

No score

No answers yet

No answers on this topic

Cision PRWeb 10.0

Based on 1 answer

It is a very simple program to use. They walk you step by step on what is necessary to complete a PR.

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Nicholas Zgorski

Marketing Coordinator

The Strouse CorporationIndustrial Automation, 51-200 employees

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Support Rating

No score

No answers yet

No answers on this topic

Cision PRWeb 3.1

Based on 4 answers

I have not really used the support features for PRWeb. It is pretty easy to use and really doesn't need much help unless you are sending something out on behalf of a publicly-traded company. For that, you need approval and verification from the company you are sending the item out on behalf of.

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Verified User

Account Manager in Marketing

Public Relations & Communications Company, 51-200 employees

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Implementation Rating

No score

No answers yet

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Cision PRWeb 10.0

Based on 2 answers

Implementation of PRWeb required very little of Strouse. It was a quick process and we were almost immediately ready to use the platform.

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Nicholas Zgorski

Marketing Coordinator

The Strouse CorporationIndustrial Automation, 51-200 employees

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Alternatives Considered

Affordable. Easy to use. Effective.

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Teri Thompson

Maketing, Social Media, Branding, Innovations and Start-Up Strategist

Rocky Peak Enterprises, LLCMarketing and Advertising, 1-10 employees

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As a whole Cision aligns with our business needs much better than the other platforms. Their media database is more robust and user-friendly. It has allowed or organization to better scale our media outreach.

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Matthew Zajechowski

Outreach Team Lead

Digital Third Coast Internet MarketingMarketing & Advertising, 11-50 employees

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Return on Investment

Positive awareness building on a global scale.
Increased attendance to a benefit for a university.
Built awareness for a non-profit event for teens at risk.

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Teri Thompson

Maketing, Social Media, Branding, Innovations and Start-Up Strategist

Rocky Peak Enterprises, LLCMarketing and Advertising, 1-10 employees

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Hard to determine ROI with this product, as people aren't directly saying they found us on the site.
PRWeb is the best way to distribute our news and build brand awareness.
Allows our team to work efficiently.

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Rachael Ossovicki

Sr. Digital Marketing Strategist

Union Home Mortgage Corp.Real Estate, 1001-5000 employees

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Pricing Details

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

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Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No