24-7 Press Release vs Cision PRWeb

It is very well suited for quick distribution to +100 sites usually. It would be good if it would also distribute more internationally and to more sites as well as this helps with spreading the news. If possible, it would be nice if they also offered same day distribution. Outside of this it does what I need it to do.

PRWeb served it's purpose for Strouse by sending news out to new audiences although this never generated an overwhelming amount of traffic to our website. If you are only interested in issuing PR and getting your name out there, then I think PRWeb is a fine solution. I find PRWeb less appropriate if you really want to drive traffic to your site through a press release in hopes of creating sales. During the selection process I would be interested in knowing what sources my PR would be submitted to. Is it being submitted to relevant websites? Will links be provided on all of these websites? Ask yourself, will these websites benefit my companies SEO?

• Increases search engine optimization.
• Builds awareness.
• Bumps up social media engagement.

• It provides a newswire option at a very reasonable price.
• The pricing is in a sweet spot for many startups who would want to use it.
• It hits up all of the key media outlets that you would expect a wire service to be connected to.

• Distributing to even more sites
• Their higher tier packages have at over a 1 day turnaround and make it inconvenient for very fresh news

• One issue we ran into with media tracking was that when it came to smaller or more niche media, it had a hard time tracking hits from those outlets for our clients.
• Building larger media lists was time consuming and cumbersome.

We are unlikely to renew PRWeb because I feel that the costs outweigh the benefits of the service. For a company like ours (small business with about 60 employees) we don't have enough press that warrants monthly coverage. We may look at using PRWeb on an as needed basis, 3-4 times a year for single submissions, but that would be the extent of it. I could see PRWeb being much more beneficial for large companies that are constantly needing to issue press.

It is a very simple program to use. They walk you step by step on what is necessary to complete a PR.

I have only required support from PRWeb on two separate occasions and they handled my issues without any problems. I was a bit confused at first not sure if they had received my requests but shortly after I received responses and was able to move forward with my press release.

Implementation of PRWeb required very little of Strouse. It was a quick process and we were almost immediately ready to use the platform.

Affordable. Easy to use. Effective.

I've used all these services. Which one to choose depends on the situation. It's good to have knowledge of all the options. Of course, there are many other services as well, and even free services that a very small business or nonprofit can use that do similar things. I find PRWeb is a good fit for many of my clients because of the pricing. Photos are increasingly important in getting news picked up and PRWeb doesn't charge you an arm and a leg like some services do to include a photo

• Some PRs have appeared on some first searches of Google. This is good
• Distribution can sometimes be stagnant (i.e - the same sites only) thus results don't look like they're growing.

• It was definitely a cost decision for us, but the ability to have access to their media database was by far the most useful and needed tool for us.
• For tracking media hits, it saved us time tracking the majority of hits. Where it didn't save us time was with smaller, more niche media.